You’re a hardworking copywriter who would like to get more clients. You meet a prospect — let’s call him Steve — at a networking event.
You get along pretty well, spending twenty minutes chatting about work, succulent plants, and the crazy behavior of three-year-old Cocker Spaniels.
As this happens, the filing clerk in Steve’s memory pulls out a crisp new index card and starts making notes. (This is a metaphorical file clerk, not an actual tiny person living in Steve’s brain.)