Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?
At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.
Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.
I hinted at this in my last post, on how to delegate content marketing tasks.
Now, let’s take a closer look at workflows, because it’s a game-changer when you shift from thinking about your content marketing tasks as a loose collection of activities to thinking about them as workflows.