You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.
You’d be wrong.
Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.
Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.
The only options are to embrace the marketing ceiling or start delegating some of the marketing work.