How to Tame Content Creation Chaos with Rock-Solid Workflows

how to systematize content production

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?

At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.

Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.

I hinted at this in my last post, on how to delegate content marketing tasks.

Now, let’s take a closer look at workflows, because it’s a game-changer when you shift from thinking about your content marketing tasks as a loose collection of activities to thinking about them as workflows.

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Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks

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You might believe that it somehow gets easier — or requires less time — to market your business as your online presence grows.

You’d be wrong.

Instead, you switch from working your tail off to get known to working your tail off to keep up with being known.

Even if you stairstep the number of platforms, channels, and methods you use, there comes a point in which you just can’t keep up with it by yourself, let alone continue to grow into new areas.

The only options are to embrace the marketing ceiling or start delegating some of the marketing work.

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3 Questions Content Producers Must Answer

Image of 3 Vintage Suitcases

Have you ever read a non-fiction book that was so poorly structured that you couldn’t finish it, because you were constantly confused about what you were supposed to be learning?

I know I have. And I know that my not being able to finish it or not learning whatever I was supposed to wasn’t my fault — it was the fault of the author and their editors.

Learning is a journey. Effective teachers help students navigate that journey smoothly. The major difference between learning on your own and learning from a teacher is the fact that the teacher knows where you need to go and how to help you get there.

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Want More Readers?
Try Expanding Your Internet Universe

image of the Pleiades

Ever notice how everyone on the blogs you read seems to agree on everything?

We all know that content is king, that transparency is good, that sleazy sales pages are bad.

We even seem to know the same people: Brian, Sonia, Naomi, Johnny, Dave N, Chris G.

What we forget is that this little galaxy we’re occupying is only a tiny sliver of the universe. And if we want to expand our audience, we need to start boldly going beyond our own safe little corner.

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How to Blog like Shakespeare: Writing
for Three Audiences at the Same Time

image of shakespeare using a laptop

William Shakespeare is the shorthand we use when we want to describe a great writer. He stands for the pinnacle of writing ability.

One reason is that he mastered the art of writing for completely different audiences. He appealed to the ultra elite, to regular theater-goers who never missed a performance, and to the illiterate mobs in the cheap seats. And he managed to satisfy each audience magnificently.

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