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Want More Readers?
Try Expanding Your Internet Universe

image of the Pleiades

Ever notice how everyone on the blogs you read seems to agree on everything?

We all know that content is king, that transparency is good, that sleazy sales pages are bad.

We even seem to know the same people: Brian, Sonia, Naomi, Johnny, Dave N, Chris G.

What we forget is that this little galaxy we’re occupying is only a tiny sliver of the universe. And if we want to expand our audience, we need to start boldly going beyond our own safe little corner.

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How to Blog like Shakespeare: Writing
for Three Audiences at the Same Time

image of shakespeare using a laptop

William Shakespeare is the shorthand we use when we want to describe a great writer. He stands for the pinnacle of writing ability.

One reason is that he mastered the art of writing for completely different audiences. He appealed to the ultra elite, to regular theater-goers who never missed a performance, and to the illiterate mobs in the cheap seats. And he managed to satisfy each audience magnificently.

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