Overwhelm is fast becoming the 21 century entrepreneur’s disease.
If you are feeling overwhelmed in your business online right now, take comfort in the fact you are not alone, and there are solutions!
The first solution, as Sonia outlined in her post last week, is to keep calm and carry on. How do you eat an elephant? Break things down, eat that elephant one bite at a time.
But what does that look like in reality?
What is the minimum required to get your business moving in the right direction online?
We get to see a lot of marketing in the world, both good and bad.
When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily.
It’s almost like predicting the future, without all the crazy talk.
Get the following three crucial elements right or wrong and you can give your marketing a pass or fail, before it’s even started.
How would you like to sell more of your products or services … without increasing your traffic?
If that’s your goal, then you need to improve your conversion rate. Which is a very wise goal — I know I’m always looking for the tweaks or additions that can optimize the performance of my sales pages.
The slightest changes to a headline, one item in a bulleted list, or the overall picture you paint can pay off in massive ways.
Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can double your sales.
Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions.
My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe!
- How can we write more magnetic copy?
- Why do even skilled writers occasionally miss the target?
- What is one leading cause of copy that fails to persuade?
I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.
What is this magical thing?