About the author

Chris Garrett

Chris Garrett is Chief Digital Officer at Copyblogger Media. He helps Copyblogger serve our customers by combining marketing strategy with technology. Connect with Chris on Twitter.

How to Decide Which Content to Sell and What to Give Away for Free

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You are all well aware by now that content is vitally important to your business.

But how do you decide which content should be freely available and which content you ought to charge for?

Is it possible to give away too much?

People struggle with this question all the time.

On the one hand giving away information clearly works. After all, Copyblogger is based on that premise.

That said, we know that selling information is good business.

So where is the line drawn between freely available content and content that is locked behind a paywall of some kind?

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Are You Too Lazy to Write Less?

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How long should an article or a blog post be?

How about a landing page?

The answer is, of course: “As long as necessary. And no longer.

Obvious, right?

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How to Create a Minimum Viable Online Business

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Overwhelm is fast becoming the 21 century entrepreneur’s disease.

If you are feeling overwhelmed in your business online right now, take comfort in the fact you are not alone, and there are solutions!

The first solution, as Sonia outlined in her post last week, is to keep calm and carry on. How do you eat an elephant? Break things down, eat that elephant one bite at a time.

But what does that look like in reality?

What is the minimum required to get your business moving in the right direction online?

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3 Ways to Fix Your Broken Marketing

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We get to see a lot of marketing in the world, both good and bad.

When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily.

It’s almost like predicting the future, without all the crazy talk.

Get the following three crucial elements right or wrong and you can give your marketing a pass or fail, before it’s even started.

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The Good Advice That Killed My
Conversion Rate

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How would you like to sell more of your products or services … without increasing your traffic?

If that’s your goal, then you need to improve your conversion rate. Which is a very wise goal — I know I’m always looking for the tweaks or additions that can optimize the performance of my sales pages.

The slightest changes to a headline, one item in a bulleted list, or the overall picture you paint can pay off in massive ways.

Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can double your sales.

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How to Make More Sales
With the Help of ELO

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Launches have been on my mind a lot lately. Not just because of Jeff Walker and his PLF3 release, but because I have been on a crazy launch kick myself with several back to back. I have learned a fair bit about what to do and what doesn’t work so well, especially in the area of email promotions.

My main discovery, though, I gleaned from my Shy Networking launch. This launch was a pared-down affair, because of all the other launches taking place all over the world at the same time. I didn’t want to have a showdown with the entire Third Tribe!

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