Editor’s note: The original version of this post was published on April 2, 2014.
You are all well aware by now that content is vitally important to your business.
But how do you decide which content should be freely available and which content you ought to charge for?
Is it possible to give away too much?
People struggle with this question all the time.
On the one hand, giving away information clearly works. After all, Copyblogger is based on that premise.
That said, we know that selling information is good business.
So where is the line drawn between freely available content and content that is locked behind a paywall of some kind?