What is a Copywriter’s Most Valuable Trait?

Copywriting Advantage

  • How can we write more magnetic copy?
  • Why do even skilled writers occasionally miss the target?
  • What is one leading cause of copy that fails to persuade?

I would argue that this one trait separates compelling writers from so-so writers, and it has less to do with words and grammar than you might think.

What is this magical thing?

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Check Yourself for These 7 Symptoms of the Copywriter’s Curse

Curse

Are you burdened by the copywriter’s curse?

Many a copywriter is hindered with a trait that damages productivity and constrains our ultimate earning potential. We here at Copyblogger may actually be guilty of agitating this problem for you.

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How Freelancing Made Me a Better Writer

Freelance Writing

Improving your writing can be difficult when you are constantly writing about the same things, day after day. You know you need to mix things up, but that’s often easier said than done.

While I have suggested in the past that we all need to break out of our daily writing ruts and mix it up once in a while, actually finding the motivation to do that can be challenging. If, like me, simply desiring to improve might not be enough, you have to find a way to be compelled into action.

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The Persuasive Power of Specificity

Bullseye

Which one of these headlines works best?

  • How to Get 6,312 Subscribers to Your Business Blog in One Day
  • How to Get Over 6,000 Subscribers to Your Business Blog in One Day
  • How to Get a Torrent of Subscribers to Your Business Blog in One Day

Most of us would choose the first as Brian did in his recent article. Why?

This is one prime example of the power of specificity in copywriting.

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5 Tips for Knockout Testimonials

Word of Mouth image

Do testimonials work? I know they do, because I owe my marriage to one.

Picture a shy sixteen-year-old trainee nerd, nervously sweating in his brand new “I can’t believe it’s not wool” suit, and desperately trying to catch the eye of the pretty secretary. The stammering young man, of course, is me. The odds were long, and in fact it’s fair to say I didn’t stand a chance.

Not only was this lovely lady three years my senior (a huge obstacle at that age), she was also assistant to the Chief Executive. Just walking up to the office was a gut-wrenching flashback to those visits to the headmaster’s office from only a year or so before.

Somehow I did manage to get a date, but only through the magic of the testimonial.

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Three Easy Ways to Expand Your Creativity

creativity

Imagination is more important than knowledge. ~Albert Einstein.

Remember when you were little and the best gift of all was a large cardboard box? That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker and a wild imagination, we could go anywhere and be anything.

If you were given an empty box to play with today, would you find as many fascinating uses as you could back then?

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