Fight Copywriting Flab:
How to Tone Your Writing Muscles

Muscle

My flabby, jelly-like gut is not, as it might first appear, due to an excess of cake and beer. It is in fact due to a simple and chronic lack of exercise.

What was once washboard tight is now better suited for collecting belly button lint. The only six-pack this body sees comes in cans.

What has this gruesome image of manly imperfection got to do with writing, you ask?

[ Continue Reading... ]

Conversations with Parrots and the
Dangers of a Swipe File

Parrot

Ever try talking with a parrot?

It seems like any time anyone comes across a parrot, they try to strike up a conversation to see if the bird will talk back. And it can be quite amusing when they do.

For a bit.

The problem with conversing with a parrot is that the bird has no idea what its actually saying, or why its saying it. Parrots have no clue about context, and therefore make for bad conversation. The truth is, no one really wants to speak with a parrot.

But you knew that.

What does this have to do with copywriting, you ask?

[ Continue Reading... ]

Once More With Feeling:
Has Your Writing Got Soul?

sunrise

How do people feel when they read your writing?

Do you think that is even a relevant question to ask?

I was ordering some more of the wonderful MiniCards from Moo.com. You might have seen them, they are brilliant, tiny business cards printed with your own pictures and text. While the entire experience is very cool, it was the copy that caught my attention.

Welcome to Moo, we print things from your stuff.

[ Continue Reading... ]

Are You Writing Headlines That Sell? Stop!

stop sign

Are you stressing over writing killer headlines?

Do you write your copy and then agonize, tweak, and rewrite the headline, only to rewrite it again?

Do you often go so far as to publish your article or sales page even though you’re still not sure the headline is the best it can be?

Well, you’re not alone. People who know how important headlines are often do overly dwell on them, and for good reason.

[ Continue Reading... ]

Six Ways to Instantly Find the Right Words

how to start writing

Have you ever known what you want to say, but just can’t figure out how to say it? It’s certainly worth the extra effort to get it right, because the how will make the difference in the way your what is received and acted upon.

Some people are never short of words. Personally, I have good days and bad. Yet there are definitely ways to to get yourself out of the ditch when it comes to finding the right words and getting started.

[ Continue Reading... ]

Are You In Love With Your Own Writing?

writing for yourself

My Gran used to say we were given two ears and one mouth for a reason. Some people act like it’s the other way around.

We’ve all had the experience of a friend calling on the phone “just to chat”. They jabber on long past a socially-acceptable point, and your ear gets sore from the phone against your head. You try to find reasons to curtail the never-ending torrent of small-talk about them, but we all love our friends dearly and don’t want to offend.

So why are you seriously considering strangling yourself with the phone cord just to get some respite? Are you really looking forward to the next “chatty” call?

[ Continue Reading... ]