Which Works Better: List Posts or Stories? Let’s Ask a New York Times Editor

image of typewriter keys

Ah, the list post. The cornerstone of so many great blogs, and an enduring source of horrible content around the web.

Sometimes they’re well-researched, user-friendly, and incredibly useful.

And sometimes … not.

List posts are undeniably effective … and (at least at times) overused.

So how do we know when a list post is the perfect choice for a piece of content, and when we should explore some other options?

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