How to Use Copywriting Anchors for
Smooth-Sailing Sales


One thing any swashbuckling sailor needs is a good anchor.

Anchors are tricky things. Sure, they keep you from getting blown off course. But drop them at the wrong time and they can be a real drag.

It’s not just those sailing the seven seas who have trouble with anchors. In fact, knowing when and how to use an anchor effectively is a critical part of good copywriting.

So what’s a copywriting anchor?

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