Posts by Dan Zarrella

Twitter

Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.

When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can spread your post to hundreds or thousands of their followers.

As a marketer, I, of course, see this as an opportunity for optimization. When I see a powerful tool, my first impulse is to figure out how to make it even more powerful.

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Twitter

Back in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content.

Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread.

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