Why Creating Your First Blockbuster Online Product Is Easier Than You Think

chocolate cupcakes with white frosting and rainbow sprinkles

Imagine you’ve just launched your first product.

It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.

This online course has been a transformative force in your life.

You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.

It’s a pretty picture, isn’t it?

But you and I both know it isn’t so easy to achieve.

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How to Build an Audience Using Gamification

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Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.

On purpose.

And she was happy to do it.

She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).

Why would they do this? Because they wanted to win.

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4 Proven Strategies for Finding a Wider Audience for Your Content

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Yes, content is king — that’s old (and very profitable) news.

Content is the fuel of permission-based marketing, and an excellent instigator of engagement.

It’s the marketing that your audience wants to receive.

There’s just one little problem.

Sure, content is king — but without an audience, the king can get awfully lonely.

Sorry, but even terrific content doesn’t get out there and find an audience all by itself. You need a practical plan for how you’re going to find and grow that audience.

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The Naked Marketing Guide to
Compelling Copy that Closes Sales

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How smooth is your copy?

Is your writing powerful, seductive, and engaging? Can you move people to act, without having to give it a second thought?

Some people are like that. The naturals. They always know exactly what to say, and how to say it.

Lucky them.

The rest of us have to work at it. We have to study and figure it out, one hard-learned lesson at a time.

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A Fool-Proof Formula for Easily Creating Compelling Content

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There’s a secret to writing a lot of compelling content.

Every successful, prolific content writer knows this secret, and most other people … well, they don’t. And that’s what contributes to the mystique around the magical wordsmithing powers that some writers seem to have.

Well, no more.

Today I’m going to share that secret with you. The secret to prolifically creating excellent content isn’t inspiration or brilliance — it’s found in structure, planning, and research.

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How to Build an Engaged Audience with Content Marketing

image of danny iny's engagement book

Most bloggers are after the same things.

They want traffic to their blogs, comments on their posts, and sales of their products or services.

These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience.

You can’t have a lot of consistent traffic, comments, or sales without a great audience — your traffic source will dry up sooner or later (AdWords, anyone?), your commenters will stop commenting, and your sales will disappear.

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