Content marketing tools and training.
Sure, you want comments.
And subscribers, and shares, and likes.
But you don’t really care about any of these things. You want what they will eventually lead to …
Money.
Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.
Now, that could be a bit distressing, because most bloggers are broke.
Everybody’s talking about it.
Most of it is rumor, hearsay, and innuendo …
We idolize the exploits of the people we look up to, and try to skirt the mention of our own experiences (and shortcomings).
No, I’m not talking about sex — I’m talking about split-testing.
What does split-testing have to do with sex?
Actually, quite a lot…
Sometimes you’re just flat out of ideas.
It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.
This happens to the best of us — even veterans who consistently produce quality content have their off days.
Yet they continue to write.
Your blog is a business.
I’m not saying that your blog should make money. If you’re a Copyblogger reader, that’s probably already something you’re focusing on.
I’m saying that your blog (independent of the other parts of your business) itself has all of the components of a business:
