About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media's Chief Copywriter. Follow him on Twitter or Google+.

How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy

a group of people sitting on the subway, a man stands by the door

Customers. Complex bunch.

They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or manufacture.

Stuff like curved TVs. Endurance events. Spicy vodka. Graphic design textbooks. Massive multiplayer online games. Lilac bulbs. Tax preparation software. Workout regimens.

If customers buy the stuff you make, then you got two things right:

  1. You built a healthy audience.
  2. You built products they love, which, of course, explains their buying behavior — if they have the money and they want it, they’ll buy it.

It’s not magic. There’s a blueprint. A faithful roadmap.

But that’s not all of it.

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Against Attention: The Pre-Thanksgiving Manifesto

man walking dog in dark illuminated by light

Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline.

Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too …

Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the dark.

But because of the nature of attention, you too can become a skyscraper. You too could rise out of the dark.

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Can You Help Us Out? Take Our 2015 Online Business Survey

The Cost of Doing Business Online Survey

Here at Copyblogger Media, it’s safe to say that we’ve been in your shoes. As freelancers, consultants, content publishers, and small business owners …

It’s in our DNA.

Our founder, Brian Clark, was a recovering attorney in the mid 90s when he discovered the Internet and just knew he could make a living from it.

In less than a decade, he went on to build several businesses before he grew Copyblogger Media into a $10 million a year company — started, mind you, from nothing more than a blog that published two articles a week.

And just about every other employee here has either ran a business or freelanced online. People like Sonia Simone, Brian Gardner, Chris Garrett, Jerod Morris, Robert Bruce, Lauren Mancke, Rafal Tomal, Stefanie Flaxman … and the list goes on and on.

Fact is, probably none of us would have made it without the Internet. It’s the perfect medium for growing an audience (especially for the introverts among us).

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What You Need to Know to Make a Living as a Blogger Right Now

Hollywood sign with Marcus Cooley quote

The average blogger only has two concerns.

The first is obscurity. She is a total stranger in a vast world loaded with people — unknown, inconspicuous, and insignificant. Odd, considering there are so many people online.

But it’s a simple law: We all start at the bottom.

One recent study discovered that the average British blogger had only 285 subscribers, received 18 comments a day, and earned about $120 a month.

That’s the reward for someone who’d been blogging for two years and eight months. Yes, those surveyed also worked full-time jobs.

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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

title card: The Amazingly Simple Anatomy of a Meaningful Marketing Story

Think about it.

Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy.

At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer.

And as they repeated their stories over and over again, they got under our skin. Through simple stories, these companies won our allegiance and business.

Tell the right story and you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

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How to Stand Out in a World of Dull Podcasts

black and white cityscape

Think about this for a moment. Your favorite podcasts.

This American Life.

WTF with Marc Maron.

Pat Flynn’s Smart Passive Income.

Every single one of them started at the bottom. Every single one of them started in obscurity. Every single one of them started without an audience.

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