About the author

Demian Farnworth

Demian Farnworth is Chief Content Writer for Rainmaker Digital and host of the podcast Rough Draft

The Single Best Way to Create Hit Content in Record Time

how to refurbish and republish your best content

Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch?

You’re in luck, content marketer, there is.

But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot.

If maybe I hit bottom and kept digging? If maybe I’m about to introduce you to the content creation version of the ShamWow?

Relax. What I’m saying is completely achievable. It’s called republishing.

Republishing is the process of updating and polishing an old article — and then publishing it on a new date. That’s it.

It’s something we do here at Copyblogger. It isn’t necessarily an easy publishing option either, if you want to do it right.

Dedicating time and effort to republishing benefits your content marketing efforts in several ways.

Today we’re going to explore five, as well as the steps to take to republish your own content.

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3 Reasons Why Great Writers Always Work Alone

why writers embrace solitude

Collaboration is all the rage these days. It’s implied in many words and phrases we love to hate:

  • There’s no “I” in “team!”
  • Let’s brainstorm!
  • Crowdsourcing!

And it seems there is no stopping this train. There’s even furniture that encourages collaboration.

Malcolm Gladwell presents a reason for this growing way of thinking: “Innovation — the heart of the knowledge economy — is fundamentally social.”

It’s beyond question that innovation is important for most companies, and if innovation is fundamentally social as Gladwell argues, then the fallout of such a view includes a depreciation of rugged individualism.

In fact, some argue individualism could be dying.

Is the great creative individual a thing of the past?

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Don’t Create Your Content Strategy Until You Research These 6 Things

what to investigate to build a better content strategy

I’m here today with a reminder about an all-important truth when it comes to content strategy: research is everything.

When I evaluate copy and content strategies, I often see what amounts to copycat content.

Not that these people are stealing. No.

Typically, it’s clear to see they are working off of limited information (perhaps their client is stiff-lipped) or simply looking around to see what everyone else is doing — and then creating something similar and safe.

Both those approaches will lead you to a content strategy that is DOA: Dead on Arrival.

Here are six areas you should research to avoid that, so your content marketing gets — and holds — your audience’s attention.

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6 Simple Exercises to Help You Write Better Short Sentences [Free Worksheet]

how to cut your content into bite-sized pieces

Short sentences are gospel truths when it comes to clear, concise writing.

In fact, no lesson about writing for the web is complete without the statement “use short sentences.”

And who is not going to use short sentences when they were cherished by Papa? Nobody. Because you don’t want Hemingway on your bad side.

Yet, instructions on how to actually write short sentences are in short supply. I aim to fix that today.

In this post, you’ll find six exercises that can help you write short, clear sentences that pack a punch — plus three tips on removing unnecessary words.

Don’t forget to download your free worksheet following the lesson. Have fun!

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Shakespeare’s 5 Rules for Making Up Words (to Get Attention)

Shakespeare's best word concoction tips

Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany.

Those are just a sample of the many words William Shakespeare invented.

In fact, some say he invented somewhere between 1,700 and 2,200 words — possibly more. It’s no surprise the English language owes a massive debt to Shakespeare.

But Shakespeare doesn’t have a monopoly on inventing words. He wasn’t the first to do it, and he certainly wasn’t the last to create new words.

In fact, every year we introduce new words into the English language. Some fade out quickly, while others become part of the canon. Here are a few Oxford added to their online dictionary in 2015 alone:

  • Awesomesauce
  • Manspreading
  • Onboarding

But why make up words to use in your content marketing? Why not just stick with the ones we’ve got?

Good question. Fortunately, I’ve got an answer.

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Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers

No ads? No problem

Let’s do a little thought experiment for a minute.

Imagine a life without The Awl, The Huffington Post, the New York Times, Drudge Report, The Onion, The Toast, The Verge, or Vox.

Without Brain Pickings, Slate, FiveThirtyEight, Pitchfork, The Paris Review, Mental Floss, Vice, xoJane, ProPublica, Quartz, Marc and Angel, or Grantland.

You get the idea; I want you to imagine a life without your favorite online publications. A digital content ghost town. Got it?

Now my question for you is this: would your life be better or worse without these publications?

And be honest …

It’s a question you have to answer since a future without these publications is quite possible. Let me explain.

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