You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America.
“Reginald, what you need is a marketing automation solution — then your sales team would be balling!”
That’s the idea. Software that captures, nurtures, and delivers leads to a sales team. But not everyone needs this style of marketing automation.
Case in point: Copyblogger Media.
A little more than a year ago, we hired a well-known marketing automation provider to help us convert more of our traffic into sales. We spent several weeks with them adding code and tweaking analytics.
It was some scary good stuff. Then they asked about our sales team.
“Eh, the sales team?”