About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media's Chief Copywriter. Follow him on Twitter or Google+.

Announcing The 2015 Cost of Online Business Report [Infographic]

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens of interesting discoveries we made during our 2015 Cost of Online Business survey.

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16 Stats That Explain Why Adaptive Content Matters Right Now

folded measuring tape

Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words.

We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind it. That popularity begets even more popularity, and, well after the phrase has worn out its original meaning, everyone is using the damn word.

Thing is: behind each buzzword is a meaningful truth. And quite possibly, a trend worth joining. For instance, anyone who jumped on the big data or content bandwagon did not miss out. In fact, they were rewarded.

And I’m going to make a similar statement about the buzzword for 2015: adaptive content. Pay attention.

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An Easy Fix for 5 Website Woes That Can Threaten Your Business

portrait of man looking down

It’s something that hangs heavy over your head every day.

You’ve got traffic flowing to your site. You’ve built an audience and overcome the obscurity problem.

The number of links pointing to your site grows every day, social shares to your content rise with each passing moment, and you’ve recently started creating products and services your audience loves and buys.

It’s safe to say you’ve reached your hockey stick moment and handily solved the sustainability question, too. You are finally making money as a blogger (the impresario), which has allowed you to quit your job.

It is so satisfying after all you’ve been through. So what could possibly be bothering you?

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How to Use Customer Experience Maps to Develop a Winning Content Marketing Strategy

a group of people sitting on the subway, a man stands by the door

Customers. Complex bunch.

They pull out their wallets and purses to trade hard-earned dollars for stuff. Stuff we design, organize, grow, program, or manufacture.

Stuff like curved TVs. Endurance events. Spicy vodka. Graphic design textbooks. Massive multiplayer online games. Lilac bulbs. Tax preparation software. Workout regimens.

If customers buy the stuff you make, then you got two things right:

  1. You built a healthy audience.
  2. You built products they love, which, of course, explains their buying behavior — if they have the money and they want it, they’ll buy it.

It’s not magic. There’s a blueprint. A faithful roadmap.

But that’s not all of it.

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Against Attention: The Pre-Thanksgiving Manifesto

man walking dog in dark illuminated by light

Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline.

Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too …

Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the dark.

But because of the nature of attention, you too can become a skyscraper. You too could rise out of the dark.

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Can You Help Us Out? Take Our 2015 Online Business Survey

The Cost of Doing Business Online Survey

Here at Copyblogger Media, it’s safe to say that we’ve been in your shoes. As freelancers, consultants, content publishers, and small business owners …

It’s in our DNA.

Our founder, Brian Clark, was a recovering attorney in the mid 90s when he discovered the Internet and just knew he could make a living from it.

In less than a decade, he went on to build several businesses before he grew Copyblogger Media into a $10 million a year company — started, mind you, from nothing more than a blog that published two articles a week.

And just about every other employee here has either ran a business or freelanced online. People like Sonia Simone, Brian Gardner, Chris Garrett, Jerod Morris, Robert Bruce, Lauren Mancke, Rafal Tomal, Stefanie Flaxman … and the list goes on and on.

Fact is, probably none of us would have made it without the Internet. It’s the perfect medium for growing an audience (especially for the introverts among us).

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