About the author

Demian Farnworth

Demian Farnworth is Chief Content Writer of Rainmaker Digital. Follow him on Twitter or The Copybot. In the meantime, subscribe to his podcast: Rough Draft

5 Powerful Ways to Keep Building Authority Once Your Content Has Matured

Mature content

You’ve launched. You now have loads of content on your blog. You’re happy with the growth and the traction you’ve gained. Your audience is growing — not as fast as you’d like, but you’re meeting goals.

Things are looking up because you’ve created authority with what seems to be a solid and loyal audience. But the rush of new content ideas is slowing, and enthusiasm (both yours and your audience’s) is cooling.

You’re worried about sustaining the momentum while deepening your authority and influence with your audience. And there’s a really good reason why this is a significant concern.

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How to Become an Exceptional Writer

4 ways to become an outstanding writer

A man and boy sit in an old house crowded with furniture, sunlight, and dust.

A guitar rests on the boy’s knee. Tiny fingers grip and pluck the strings. The man is nodding, rocking as the boy plays.

The man is Jack White — of The White Stripes, The Raconteurs, and The Dead Weather fame. The boy is his son. This scene is part of the documentary It Might Get Loud.

As Jack White teaches his son to play guitar, he says:

You have to fight the guitar … And you have to win.

That’s an incredible piece of advice for playing guitar. And it’s some of the best writing advice … ever.

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The Unstoppable Rise of the Digital Content Creator

Image description

I’m typing this article on a pretty powerful machine — and it’s no bigger than the size of a Vogue magazine.

On this same machine, I can collaborate, record, edit, and publish a video — or even a movie.

I can record, edit, and publish a podcast.

Software has made all this — and more — a reality.

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Don’t Panic, But This Article Was Written by an Algorithm

Shocking news! Computers can now write content

I don’t care how many times you read this opening paragraph. Study it word for word. Examine it frontwards and backwards. You won’t be able to conclusively tell whether it was written by a human or machine.

Don’t believe me? Read this sports story, and tell me if it was written by a human or machine:

Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.

Human or machine? Here’s the answer: It was written by a machine. (I wrote the opening paragraph.)

See, when it comes to a computer-generated story, there aren’t any telltale signs that it’s manufactured by a machine. That’s how good this machine-written content is getting.

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13 Logic Mistakes that Make Content Marketers Look Irresponsible

raise the bar with clear, coherent content

Because of the high consumer demand for content, we content marketers swoop in to fill that demand. And often because of the heavy demand of our publishing schedules, we get lazy with our arguments.

We fall into logical fallacies — mistakes of reasoning — that ultimately make us look dull, careless, or just inexperienced. They make it difficult to build trust with our audiences.

When you produce logical content consistently, you define yourself as professional and set yourself apart from the noise.

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Conquer Content Shock with Illegitimate Ideas

how to use the unexpected to grab attention

Here’s the thing: nobody can deny that there is more content out there than ever before. But I don’t think the challenge this creates for content marketers is any more unique than 60 years ago or 600 years ago.

In the face of so much content, yes, we are shocked — but after the shock wears off, we adapt. Because we are really freaking excited about the possibilities.

And because we, as readers, can develop skills that allow us to navigate through this world without getting swallowed alive, it’s only natural that we, as content marketers, can too.

By “adapt,” I mean find new ways to stand out with content that makes an impact. And one way to do that involves illegitimate ideas.

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