About the author

Demian Farnworth

Demian Farnworth is Copyblogger Media's Chief Content Writer. Follow him on Twitter or The Copybot. In the meantime, subscribe to his podcast: Rough Draft

4 Ways to Identify Site Visitors (and Why It Matters)

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You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America.

“Reginald, what you need is a marketing automation solution — then your sales team would be balling!”

That’s the idea. Software that captures, nurtures, and delivers leads to a sales team. But not everyone needs this style of marketing automation.

Case in point: Copyblogger Media.

A little more than a year ago, we hired a well-known marketing automation provider to help us convert more of our traffic into sales. We spent several weeks with them adding code and tweaking analytics.

It was some scary good stuff. Then they asked about our sales team.

“Eh, the sales team?”

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Here’s How Veteran Search Engine Expert Danny Sullivan Writes

Authority Rainmaker 2015 speaker, Danny Sullivan

In 1996, the Unabomber suspect, Ted Kaczynski, was arrested. TWA Flight 800 crashed off the coast of Long Island, New York. Bill Clinton was elected president of the United States. The movie Jerry Maguire hit the silver screen. “Macarena” was the hottest song. And some of you were probably born.

For Danny Sullivan, 1996 was the year he published research called A Webmaster’s Guide to Search Engines.

Wait. You mean there were search engines before Google? Indeed.

Danny has been in the industry for more than 20 years, and he is arguably one of the smartest people on the planet when it comes to SEO, which is why we booked him to speak at this year’s Authority Rainmaker event.

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

10 pieces of content you need to improve, remove, or redirect

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site.

But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.

What exactly is expired content?

It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention.

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Free Worksheet: Draft a Winning Content Strategy

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.

And 16 Stats That Explain Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.

At this point, it’s only natural that we jump right in to the heart of adaptive content.

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Here’s How Master Brand Storyteller Bernadette Jiwa Writes

Bernadette Jiwa, Authority Rainmaker 2015 speaker

Not many people can claim they single-handedly created the new marketing model for the 21st century. And did it simply with a five-column graph called The Difference Map.

Well, Bernadette Jiwa can.

Which is one reason why we are so excited that she will be a featured speaker at Authority Rainmaker.

But her list of achievements doesn’t stop there. She has created brands and unique innovation strategies. The products and ideas she has touched range from football boots to a medical journal, businesses to blogs, books to Kickstarter projects, non-profits, and more.

And she does it with stories.

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