Have You Ever Thought About Starting Your Own Podcast?

image of a microphone

What’s holding you back?

For anyone who would like to start a podcast, but can’t quite get over thoughts like these …

“My voice sounds weird.”

“The technical skills needed to record, upload, and store audio files are so far out of my wheelhouse.”

“The cost of quality equipment exceeds my small budget.”

“I want to pee my pants when I think of speaking in public.”

Then our upcoming Authority audio seminar is just for you.

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12 Writing Exercises That Will Transform Your Copy Today

writing exercises

Effective copywriting boils down to one thing: keying into your prospect’s overriding need.

Your headline is the means of stopping your prospect in his tracks, of focusing his attention on one single thought: that overriding need.

The rest of your copy must amplify that need.

When it does, your product emerges as the fulfillment, and it overcomes lethargy, skepticism, and price.

Keep in mind: you can’t create this need. You can only expand on it and bring it into greater focus. You can only channel it into a goal … namely, your product.

But there is a catch.

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The Worst Advice I’ve Ever Heard About Hustle

Image of Hustler

Money talks.

That’s what they say, and that’s what he said to me.

Dangle $14 an hour in the face of a 14-year old kid, and I’m in. It helps that my buddy was going to do it too: go door to door and hustle porch renovations.

“In six months you could have enough money to buy a car,” he said. Just in time to get my permit. Independence beckoned.

The only problem was I hated selling door to door. I didn’t show up my first day.

You’d think I would have learned.

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Here’s How Jon Morrow Writes

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Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor.

After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die.

The doctor, who said he was being generous, gave him until two years old to live.

Pat, however, would have none of that.

She — and a cadre of medical staff, family, and friends — fought to keep him alive.

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Finally … Site Analytics for Plain Folks

Image of vintage schoolhouse

Analytics.

It’s a strange, four-syllable word that causes some people strange fits.

You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.

There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition, reverse goal path conversion).

And if you are like me, this stuff overwhelms you.

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Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn

image of Peter Green playing guitar

It’s the usual story.

A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans.

He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of.

But not this kid.

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