The (Not-So-Secret) Secret to Turning Your 
Website Traffic into Paying Customers

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We all do it … daydream about our website finally breaking through … getting the attention it deserves … and actually allowing us to earn a living on our terms.

Sometimes we see a glimmer of this dream coming true with a steady rise of subscribers, a flood of comments with each article, or a rush of traffic from a successful guest blog post.

When this happens we hold our breath and wonder: “Maybe this could happen to me. Maybe my ship is finally coming in and I could earn an honest living from my website.”

And I don’t care who you are. Writer. Podcaster. Business coach. Web designer. Real estate agent. Handbag designer. In one way or another, you are a content creator interested in online marketing … and dreaming of turning your hard work into cash.

But there’s just one problem.

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7 Ways to Get Smart(er)

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In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages competing for her attention.

She has her own agenda … and that agenda doesn’t include you, your product, idea, or your latest dumb link-bait article.

To earn her attention you need to get drastic. And the best way to do that is with a seductive hook.

What are some of the best tips for finding those incredible hooks (and becoming a lot smarter in the process)?

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The Seductive Hook: How to Find it Every Time

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Did you know that people will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their enemies?

Sounds simple enough, right? Unfortunately, it’s not.

In the marketplace of products, services, and content, life is like a crowded New York City street where your prospect is one of seven million people who is already stiff arming thousands of similar messages that are competing for her attention. She has her own agenda … and that agenda doesn’t necessarily include you, your product, idea, or latest link-bait article.

So if you want her attention, then you need to get drastic. And what’s the best way to accomplish drastic? You need to catch her with a hook.

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An Open Letter to Anyone Who Writes Headlines for a Living

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Howdy writer,

Remember when I said that profitable advertising was a planned and purposeful neglect of everything except making the sale … and that you should treat copywriting like a salesman?

Well, there is something else you should know: the difference between copywriting and face-to-face salesmanship is that the salesperson can’t be ignored …

She demands attention. Your advertisement, however, can be ignored. This is why effective headlines are so important.

See, an effective headline is like calling out in a crowded room, “Hey Demian, can I talk to you?” Your headline gets the attention of the right people. So you write a headline that recognizes those people.

But there’s a problem.

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How to Craft Compelling Copy

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There’s no easy way to say this … online marketing can be hard.

It’s hard to get attention. It’s hard to get people to subscribe to your email newsletter. It’s even harder to earn the kind of trust that turns a reader into a paying customer.

You’re probably all too familiar with the frustration this situation breeds. You’ve probably felt the sting of your very best ideas being ignored … your email subscriber list stagnating … your products flopping.

You might try to comfort yourself with the notion that everyone is flailing online. But you’re smarter than that.

You see certain people and companies rise above the noise. Their ideas are getting heard — and shared. Their email newsletters are growing at ridiculous rates. And they never seem to have a problem creating a product that their audience loves.

What gives?

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10 Principles for Turning into a Killer (Copywriter)

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In spite of being a literary snob, when I was first introduced to the world of direct-response copywriting … I fell in love.

I fell in love with the thought of using my writing to influence and persuade people.

I also fell in love with the idea of getting rich. (I wanted to be a wealthy snob).

But the road between loving it and actually writing with great skill (and making obscene amounts of money) is a long one. And I had one particular road block: I was the poet, but certainly not the killer

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