7 Ways to Write Damn Bad Copy

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It’s obvious that creativity is an essential part of being a remarkable writer.

But when a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.

The results-oriented writer emphasizes problem solving with clear, concise, and compelling copy (for example: How do I demonstrate that our product will solve our target customer’s problem?).

The image-oriented writer puts an emphasis on artistic, clever, or humorous copy (for example: How can I demonstrate how entertaining and crafty I am?).

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The Writer’s Author Rank Cheat Sheet

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Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow.

They’ve more than likely heard of it, but defining it is an entirely different animal.

That’s because it refers to a nebulous Google algorithm that seems more legend than reality and can often cause confusion.

Yet, if you’ve been following us over the last five posts in this series you probably realize that the developments behind Author Rank (Google+, Search + Your World, and authorship markup) will help you drive more traffic to your website, increase your online visibility, and establish your online authority.

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10 Reasons Writers Should Claim Their Google Authorship Markup

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To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he’s written over 70 more.

Early in King’s career, he wanted to write and publish constantly — which was against the prevailing wisdom of the time — and eventually convinced Signet to let him release a few books under the pen name “Richard Bachmann.”

King also wanted to answer the question of whether success was related to luck or talent. He went as far as purposefully suppressing the marketing of his Bachmann books.

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Why Google+ Is the Best Social Platform for Content Marketers

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Play along with me here for a minute.

Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he’s sloshing around in his hand. He’s alternately singing “Paradise by the Dashboard Light,” kicking the rearview mirrors of parked cars, and sobbing.

He’s a sad sight — until he slips on the ice in front of your house.

You run out and help him to his feet. He thanks you, pinches your cheek, and says, “I love you man.” You hand him his now empty bottle, shove him off, and think that’s the end of it.

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Seven Ways Writers Can Build Online Authority with Google+

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Google was founded on a simple principle — some web pages are more important than others.

How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.

Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.

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How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)

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In many ways, this century has mostly been a dark time for online writers.

Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!

Yes. And no.

Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.

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