Let’s start with the basics. What is a curated email newsletter?
Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.
What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.
This is what it means to curate.
They then package that curated content into an email, add a little commentary about each link, and deliver it to your email inbox.
Some do it daily. Others do it weekly.