Just because you got people to read your headline doesn’t mean your job is done.
Nor is your job done if they read the first sentence. Or the second.
This article is a case in point.
I might have hooked you with the headline … intrigued you with the first sentence … lured you with the second, third, and so on, until you and I meet right here, at the ninth.
“Hmm,” I say, kicking a pebble with my shoe. “What to do next?”
I’ve got an idea.