Advertorials are native ads with a single purpose: getting specific action from the reader.
This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.
An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.
Advertorials come in all shapes and sizes.
- They could be lists or guides
- They could be videos or print articles
- They could be one page or six
Regardless of the format or medium, however, most tell a story.
This is why there are so many similarities between the essential ingredients of a blog post and an advertorial.
But there are still some specific things you must know.