One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site.
But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.
What exactly is expired content?
It’s those old sales pages, obsolete product pages, and other outdated content. The pages you’ve forgotten about in your archives that desperately need some attention.