I don’t care how old you are — 17 or 70 — as a writer you can benefit from reading children’s stories.
Stories like Madeline, Interrupting Chicken, Henry’s Freedom Box, The Giving Tree, and I Took the Moon for a Walk.
Keep in mind, the reason these are considered “children’s” books is not because of the material.
Average copywriters write average sentences. You, I’m guessing, don’t want to be average.
You want to be great. You believe you can be remarkable.
That means you need to write damn good sentences … without even thinking about it … day in and day out.
Do that and you’ll become an unstoppable writing machine. You’ll become a killer copywriter.
Imagine a fifty-something man in a blue long-sleeve shirt, the cuffs unbuttoned, his knuckles thick and coarse. He’s on the side of the road, quibbling over a stack of used cinder blocks with a merchant.
This is my grandfather. And it’s 1980, roughly.
His brother, my great-uncle, shuffles the dirt with his boots beside the white 1953 Dodge van, the one with a hot 5.2 liter block engine in between the driver and passenger seat — an engine they fetched from the junkyard a few years ago and nursed back to life. A 24-pack of Stag warms on the engine case.
My grandfather was a magnificent man.