In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages competing for her attention.
She has her own agenda … and that agenda doesn’t include you, your product, idea, or your latest dumb link-bait article.
To earn her attention you need to get drastic. And the best way to do that is with a seductive hook.
What are some of the best tips for finding those incredible hooks (and becoming a lot smarter in the process)?