The 6 Unique Traits of All Remarkable Writers

Image of Number 6

I’ve spent the last four years mentoring about seven writers.

In that time I’ve also evaluated dozens of other writers, without choosing to mentor them. I saw something in those seven that I didn’t see in the rest.

That “something” I saw was a set of qualities that I think are unique to remarkable writers. And I wanted to start documenting those qualities — those things that make writers stand out from the rest of the population.

Now a typical list on writers usually revolves around habits common to a lot of professions (obsession, perseverance, getting up early, reading a ton, and so on).

That’s too easy.

[ Continue Reading... ]

Why Emotion-Based Writing is Crucial to Your Business Goals

Image of Comedy and Tragedy Theatrical Masks

Allow me to tell you two stories.

One is about a person who — through tragic accident — had part of his brain destroyed, leading to revelatory advances in psychology and brain research.

The other, about a stout, whiskered man who thinks sound decisions can come only from a cool head.

Do emotions affect our decisions? Do cool heads truly prevail when faced with choices?

And who cares? What does all this have to do the art and craft of copywriting and content creation?

[ Continue Reading... ]

What The New Yorker Magazine Can Teach You About Content Marketing that Works

Image of February 2006 New Yorker Magazine Cover

You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works.

You want content so irresistible it makes your followers swarm to your website, light up the comments and share it like wildfire.

You want content so persuasive that readers stampede your email newsletter subscription box, instantly download every report you publish and snap up your products.

You, my friend, want content that engages.

[ Continue Reading... ]

How to Create Epic Content

Image of

Quick theatre history quiz: Can you guess the plot of this play from these two lines?

Then I will out with it at last, my mighty secret! Oh! Sister, women, if we would compel our husbands to make peace, we must refrain …

And:

We must refrain from the male altogether …

That’s from the opening scene of an ancient Greek comedy called Lysistrata by Aristophanes. Any guess what the plot’s about?

If you said “Women going on a sex strike to persuade their husbands to stop the Peloponnesian War” then you’d be correct.

[ Continue Reading... ]

The Dysfunctional Guide to Blogging (and Business) Success

Image of High Voltage Warning Sign

Ever wonder how some bloggers seem to suddenly take off — or come out of nowhere and steal your attention and your audience?

Their subscriber numbers blow up into the six-figure digits … they garner a gargantuan mob of Twitter followers … and everywhere you look people are talking about them.

To top it all off, they land the book deal, the sweet speaking gigs, and the adulation by big media.

[ Continue Reading... ]

A 52-Installment Content Marketing Course (Free, and Right Here)

The Copyblogger Content Marketing Codex

Listen. If you are even remotely connected to the marketing and advertising world then you’ve probably heard the word “content marketing.”

You’ve at least been exposed to it:

  • Blogging
  • Google+ Hangouts
  • White papers
  • Tutorials
  • Email Autoresponders

[ Continue Reading... ]