12 Lessons Learned from 12 Years of Writing

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Writing is hard.

Writing something worth sharing is even harder.

Writing something worth keeping — hardest.

That’s twelve years of professional writing experience summed up in fifteen words.

Experience that starts with a stint as a junior copywriter writing product descriptions … that morphs into a managing editor with my own staff of writers and proofreaders at an international organization … and ends with a successful business as a freelance web content strategist.

Writing has been my professional life. And naturally, I have a lot to say about it.

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10 Ways to Beat Online Obscurity

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Listen, I’ve got some bad news for you.

More than likely, no one knows who you are.

And more than likely, they never will.

How can I say that with such authority? Easy.

As of December 2010, there were over 152 million blogs on the Internet — in the U.S. alone.

That’s a lot of noise, with not a lot of signal coming through. Despite all the talk about relationships, conversation and reputation, online competition is tough.

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What 8 Best-Selling Magazines Can Teach You About Irresistible Content

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Copyblogger sits atop Ad Age’s marketing blog throne for one reason: they deliver smart, sexy, and super-useful content over and over.

Brian Clark and the Copyblogger team have built an online empire by creating content that entices readers, feeds them profitable advice, and gives them the essential elements of online marketing that works.

While many factors contributed to Copyblogger’s dominance, here’s one that I’ve picked out that you can easily grasp and imitate: write like the hottest magazine publishers around.

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The Dirty Little Secret to Seducing Your Readers

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I’m guessing you want to write copy that sells.

You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.

You, my friend, want to seduce your readers.

Well, today’s your lucky day. In a few moments you’ll know not only how to work your readers into a lather … but also what a cold shower over-educating them can be.

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10 Surprising Books That Will Transform Your Writing

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You don’t have to look far to find a list of the best books a writer should read. A benefit for new writers, no doubt.

Unfortunately, those of us who have been around for a number of years often own every book that tends to make these lists.

Not only do we own them, we’ve absorbed them into our bloodstream.

It wouldn’t be so bad if the list changed from year to year.

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Everything You Need to Know About Creating Killer Content in 3 Simple Words

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Creating great content is not hard. In fact, it’s quite easy. That is, if you understand three simple words.

If you summarized every single book and article written on writing for the web, you’d get these three words. Yet, no one–not even the experts, authors, or pundits–have ever consolidated all this knowledge into one simple, sticky formula.

Until now.

Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.

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