The Dirty Little Secret to Seducing Your Readers

image of woman's lips

I’m guessing you want to write copy that sells.

You want to write copy so irresistible it makes your readers scramble down the page — begging to do whatever it is you want when they’re done reading — whether it’s to make a purchase, send a donation, or join your newsletter.

You, my friend, want to seduce your readers.

Well, today’s your lucky day. In a few moments you’ll know not only how to work your readers into a lather … but also what a cold shower over-educating them can be.

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10 Surprising Books That Will Transform Your Writing

image of antique books

You don’t have to look far to find a list of the best books a writer should read. A benefit for new writers, no doubt.

Unfortunately, those of us who have been around for a number of years often own every book that tends to make these lists.

Not only do we own them, we’ve absorbed them into our bloodstream.

It wouldn’t be so bad if the list changed from year to year.

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Everything You Need to Know About Creating Killer Content in 3 Simple Words

The number 3

Creating great content is not hard. In fact, it’s quite easy. That is, if you understand three simple words.

If you summarized every single book and article written on writing for the web, you’d get these three words. Yet, no one–not even the experts, authors, or pundits–have ever consolidated all this knowledge into one simple, sticky formula.

Until now.

Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.

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What a Cocky CEO Can Teach You About World-Class Blogging

Jack Welch

To say Jack Welch is cocky is a gross understatement.

Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.

And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.

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The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow

Yuck

In 1964, Richard Hofstadter wrote a Pulitzer-prize-winning book called Anti-Intellectualism in America. This rich, thorough book exposed the thread of anti-intellectualism that runs through the culture of practical America.

For example, even though the founding fathers were sages, scientists, and men of cultivation, the Federalists attacked their curiosity and idealism as too trivial for important affairs.

Did you know there’s a thread of anti-intellectualism running through good web writing and design? In fact, web usability demands mindless writing and design.

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