What a Cocky CEO Can Teach You About World-Class Blogging

Jack Welch

To say Jack Welch is cocky is a gross understatement.

Legend has it that some twelve years after he joined GE , Welch announced at his annual performance review his plan to become CEO.

And that was in fact just what the brazen young engineer did. In 1981, Welch stepped into the roll of GE’s youngest Chairman and CEO ever.

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The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow

Yuck

In 1964, Richard Hofstadter wrote a Pulitzer-prize-winning book called Anti-Intellectualism in America. This rich, thorough book exposed the thread of anti-intellectualism that runs through the culture of practical America.

For example, even though the founding fathers were sages, scientists, and men of cultivation, the Federalists attacked their curiosity and idealism as too trivial for important affairs.

Did you know there’s a thread of anti-intellectualism running through good web writing and design? In fact, web usability demands mindless writing and design.

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