Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

Read More…

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

Free Worksheet: Draft a Winning Content Strategy

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.

And 16 Stats That Explain Why Adaptive Content Matters Right Now is a foundational blog post that briefs you on the subject.

At this point, it’s only natural that we jump right in to the heart of adaptive content.

Read More…

Here’s How Master Brand Storyteller Bernadette Jiwa Writes

Bernadette Jiwa, Authority Rainmaker 2015 speaker

Not many people can claim they single-handedly created the new marketing model for the 21st century. And did it simply with a five-column graph called The Difference Map.

Well, Bernadette Jiwa can.

Which is one reason why we are so excited that she will be a featured speaker at Authority Rainmaker.

But her list of achievements doesn’t stop there. She has created brands and unique innovation strategies. The products and ideas she has touched range from football boots to a medical journal, businesses to blogs, books to Kickstarter projects, non-profits, and more.

And she does it with stories.

Read More…

Announcing The 2015 Cost of Online Business Report [Infographic]

2015 Cost of Online Business Report - A Copyblogger Survey

Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey.

Now, more than likely it’s a prank. A prank by some misfit in Boca Raton.

But I have to confess: part of me wants there to be a goat keeper (somewhere exotic) who is a faithful reader of Copyblogger. An enterprising shepherd who dreams of growing his herd — with content marketing.

Ah, to dream.

But whether or not the goat keeper is real doesn’t really matter. It is, however, just one of dozens of interesting discoveries we made during our 2015 Cost of Online Business survey.

Read More…

16 Stats That Explain Why Adaptive Content Matters Right Now

folded measuring tape

Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words.

We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind it. That popularity begets even more popularity, and, well after the phrase has worn out its original meaning, everyone is using the damn word.

Thing is: behind each buzzword is a meaningful truth. And quite possibly, a trend worth joining. For instance, anyone who jumped on the big data or content bandwagon did not miss out. In fact, they were rewarded.

And I’m going to make a similar statement about the buzzword for 2015: adaptive content. Pay attention.

Read More…

An Easy Fix for 5 Website Woes That Can Threaten Your Business

portrait of man looking down

It’s something that hangs heavy over your head every day.

You’ve got traffic flowing to your site. You’ve built an audience and overcome the obscurity problem.

The number of links pointing to your site grows every day, social shares to your content rise with each passing moment, and you’ve recently started creating products and services your audience loves and buys.

It’s safe to say you’ve reached your hockey stick moment and handily solved the sustainability question, too. You are finally making money as a blogger (the impresario), which has allowed you to quit your job.

It is so satisfying after all you’ve been through. So what could possibly be bothering you?

Read More…