Easy Design Tricks That Will Lift Your Web Sales

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Advice about web design, as a rule, either concerns itself with established conventions like “design for humans” or arcane tips such as creating responsive images with the “srcset” attribute.

Tricks of conversion, however, don’t typically appear in the ordinary design presentation …

You know, those little design secrets that make all the difference between something beautiful and something beautiful and profitable.

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Is Native Advertising Ethical? (It Depends On Who You Ask)

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Let’s see.

A dubious six-page insert in the Denver Post appears one Sunday.

You flip through it and see articles like “Reclamation helps balance environment and energy needs” and “Colorado environmental regulations serve as model for rest of the U.S.”

The section is labeled “Advertising Supplement to the Denver Post” and looks, design-wise, somewhat different from the rest of the Post, but clearly intended to look like a Post article.

Yet it isn’t.

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Here’s How Lee Odden Writes

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He’s appeared in the pages of the Wall Street Journal, The Economist, and the New York Times.

He’s presented in Hong Kong, London, San Francisco, and New York City.

He is a fixture at annual events like Content Marketing World, Social Media Marketing World, and BlogWorld Expo.

His list of keynote addresses is equally impressive:

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Is Native Advertising Even Profitable for Brands?

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Desperate for new revenue streams, publishers are turning to native advertising in droves.

They are handing over valuable real estate on their web properties to brands that are looking for new ways to drive traffic and build awareness.

And they are charging a premium for this space.

Examples of these native ads run from the advertorial to sponsored content to interstitial ads on mobile phone apps. And options are multiplying. As is the money spent.

The question brands must ask (even though there is no simple answer) is: are we getting a positive return on the dollars being spent on native advertising?

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The 14 Keys to Writing Advertorials That Sell

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Advertorials are native ads with a single purpose: getting specific action from the reader.

This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.

An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.

Advertorials come in all shapes and sizes.

  • They could be lists or guides
  • They could be videos or print articles
  • They could be one page or six

Regardless of the format or medium, however, most tell a story.

This is why there are so many similarities between the essential ingredients of a blog post and an advertorial.

But there are still some specific things you must know.

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Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance

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We see it all the time: questions from people like you who are looking for answers to specific challenges.

Questions like:

  • What are the best business models for a hyperlocal site?
  • Do I have the right “Big Idea” for my business?
  • How can I expect a certain content strategy to affect my SEO?
  • Will my strong political or religious views interfere with my Google authorship business profile?
  • Just how can I make the time to get all this content written, anyway?

These are the long-tail questions that either we haven’t gotten an opportunity to address on the blog yet, or are so specific to your business that the only way we can answer them is during a question and answer call …

Like the one we are doing next Friday, April 25, 2014.

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