Here’s How Henry Rollins Writes (Slightly NSFW)

Authority Rainmaker 2015 keynote speaker Henry Rollins

Prolific is a weak word to describe Authority Rainmaker 2015 keynote speaker Henry Rollins. In fact, most words fail to capture his many dimensions.

In August of 1981, young Henry got his start, joining the seminal punk band Black Flag. Following the band’s breakup in 1986, he started 2.13.61, a record label and publishing company. Shortly after that, he formed the breakthrough Rollins Band.

He went on to become an author and spoken-word artist. Endless work in print, film, radio, and television followed.

But you might find yourself wondering why The Writer Files would showcase a punk icon. Simple …

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Master These 10 Print Magazine Tips to Create Irresistible Online Content

Is your content good enough for print?

Fans of the Internet love to mock print magazines.

They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the gatekeepers are torn from their thrones and tossed in the moat (the pockets of their blazers stuffed with rocks).

We watch from a distance as the city burns to the ground. Like there is nothing redeemable about these institutions.

That’s unfortunate. Because they actually have a lot to teach us.

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6 Beautiful Ways Artificial Constraints Can Save Your Creativity

how to use limitations to boost your creativity

Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often.

Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity.

And when I was asked to host a show for our digital marketing podcast network, I immediately jumped on the opportunity. Here was a chance to organize my work, tackle a new challenge, and consistently produce a new type of digital media.

Yet — I was warned — it was essential I dismissed any optimistic notions about the quality of my show.

During a kick-off call with the rest of the Rainmaker.FM podcasters, Robert Bruce, our overlord, said, “Your first 100 shows will be crap.”

It was meant to encourage us.

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The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)

best practices for scheduling social media

Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.

It can be a conversation — a cocktail party — or a content distribution channel.

For some, it’s both. And more!

Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?

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Will Your Website Survive the Google Mobile Penalty?

how smart marketers are protecting their websites

You are standing in a booth. People are lined up, handing you money in exchange for a small book. This lasts, with little let up, for most of the day. At sundown, you tuck your money in a backpack and head home.

This has been your life for the last two years. Business has been good, so there was no reason to suspect anything would be different the next day.

Except there was.

You show up to your little booth, and wait. Occasionally, a customer trickles in, but otherwise you are alone. Around lunchtime, you peer down the lane. A few stalls seem to have a steady stream of customers. But not many.

You look at the calendar. It is April 21, 2015. You scratch your head and wonder if tomorrow is going to be same.

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Do You Have What It Takes to Publish a Curated Email Newsletter? [Infographic]

Curated email newsletter, decision tree

Let’s start with the basics. What is a curated email newsletter?

Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF.

What do all of these email newsletters have in common? They all sift through a mountain of information on a specific topic (like news, health, HTML, entertainment, lifestyle, content marketing) and pluck out the best content.

This is what it means to curate.

They then package that curated content into an email, add a little commentary about each link, and deliver it to your email inbox.

Some do it daily. Others do it weekly.

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