Where I live, you can tell when summer arrives.
Long rows of plowed dirt as far as the eye can see. Dense waves of green wheat bending beneath the wind as far as the eye can see. Knee-high corn stalks as far as the eye can see.
It’s a perfect time to break out the cut-off jean shorts, steel beverage tub, and a Russian science fiction novel.
Circumstances may be different for you, but no matter where you are, the slow pace of summer is also the perfect time to prepare for a product launch.
Why prepare in the summer? And why launch a product?