Here’s the thing: nobody can deny that there is more content out there than ever before. But I don’t think the challenge this creates for content marketers is any more unique than 60 years ago or 600 years ago.
In the face of so much content, yes, we are shocked — but after the shock wears off, we adapt. Because we are really freaking excited about the possibilities.
And because we, as readers, can develop skills that allow us to navigate through this world without getting swallowed alive, it’s only natural that we, as content marketers, can too.
By “adapt,” I mean find new ways to stand out with content that makes an impact. And one way to do that involves illegitimate ideas.