Imagine you and an old friend from high school are lying on a trampoline in your backyard. Cucumbers cover your eyes as you soak up rays from the rising sun.
It’s been almost a decade since you’ve talked, so naturally one of the things he asks about is your job.
You tell your friend, “I’m into content marketing.”
He removes the cucumbers from his eyes, leans toward you and says, “What is content marketing?”
You remove the cucumbers from your eyes and sit up. You look him in the eyes and say, “What is content marketing?”
Could you define it? And could you do it in 60 seconds?
If not, no worries. We’ve got you covered.