Content marketing tools and training.
You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works.
You want content so irresistible it makes your followers swarm to your website, light up the comments and share it like wildfire.
You want content so persuasive that readers stampede your email newsletter subscription box, instantly download every report you publish and snap up your products.
You, my friend, want content that engages.
Quick theatre history quiz: Can you guess the plot of this play from these two lines?
Then I will out with it at last, my mighty secret! Oh! Sister, women, if we would compel our husbands to make peace, we must refrain …
And:
We must refrain from the male altogether …
That’s from the opening scene of an ancient Greek comedy called Lysistrata by Aristophanes. Any guess what the plot’s about?
If you said “Women going on a sex strike to persuade their husbands to stop the Peloponnesian War” then you’d be correct.
Ever wonder how some bloggers seem to suddenly take off — or come out of nowhere and steal your attention and your audience?
Their subscriber numbers blow up into the six-figure digits … they garner a gargantuan mob of Twitter followers … and everywhere you look people are talking about them.
To top it all off, they land the book deal, the sweet speaking gigs, and the adulation by big media.
Listen. If you are even remotely connected to the marketing and advertising world then you’ve probably heard the word “content marketing.”
You’ve at least been exposed to it:
A man and boy sit in an old house crowded with furniture, sunlight, and dust.
The man stomps his foot on the hard-wood floor. He’s wearing a white shirt, black jacket, and black derby hat.
The boy is wearing the identical outfit. A guitar rests on his tiny knee. Tiny fingers grip the strings. Tiny fingers pluck the strings.
The man is nodding, rocking as the boy plays.
The man is Jack White — of The White Stripes, The Ranconteurs, and Dead Weather fame.
The boy is his son.
Do you freak out when you hear the word negotiation?
Does your gut turn, palms sweat, and heart pound when it comes down to talking price? Do you self-medicate with Tums and a tumbler of Wild Turkey?
Trust me. I understand. I’m not a natural born negotiator. I hate conflict. I hate rejection. But if writing is your business I’ve learned this: you have to know how to negotiate.
Making a living depends on it. But it doesn’t have to be hard.
