In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages.
The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity.
Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages.
And one of the most common questions that popped up on day two of this mini course was: what’s the difference between a cornerstone content page and a blog post?
Great question, and fortunately, it’s pretty easy to answer with a simple illustration. But we need to deal with another issue first.