Advertising is an ancient art.
In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.
Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.
And elaborately painted signs (billboards) sprung up throughout Pompeii to announce plays, carnivals, and races.
You shouldn’t be. The history of advertising is full of the tools, tactics, and strategies you — as online marketer — still use.