Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany.
Those are just a sample of the many words William Shakespeare invented.
But Shakespeare doesn’t have a monopoly on inventing words. He wasn’t the first to do it, and he certainly wasn’t the last to create new words.
In fact, every year we introduce new words into the English language. Some fade out quickly, while others become part of the canon. Here are a few Oxford added to their online dictionary in 2015 alone:
But why make up words to use in your content marketing? Why not just stick with the ones we’ve got?
Good question. Fortunately, I’ve got an answer.