Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words.
We all hate buzzwords, but it’s hard to get away from them. A phrase sticks and soon a parade that rivals Macy’s is trailing behind it. That popularity begets even more popularity, and, well after the phrase has worn out its original meaning, everyone is using the damn word.
Thing is: behind each buzzword is a meaningful truth. And quite possibly, a trend worth joining. For instance, anyone who jumped on the big data or content bandwagon did not miss out. In fact, they were rewarded.
And I’m going to make a similar statement about the buzzword for 2015: adaptive content. Pay attention.