Why a Legendary Album and a Viral Hoax Should Inspire You to Create Content That’s Worth a Damn

image of Peter Green playing guitar

It’s the usual story.

A poor Jewish kid, guitar player from London’s East End. Black curly hair blossoming around his head. T-shirt tucked tightly into his flared jeans.

He’s leading one of the most popular bands of the late 60s. He’s touring the world, playing large concerts, making acclaimed records, dropping acid. He and his bandmates are living the life most musicians only dream of.

But not this kid.

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11 Essential Ingredients Every Blog Post Needs [Infographic]

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So. You think you’ve got yourself a good blog post.

You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day.

Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.

You’ll want to pay attention to the details like avoiding goofy, but common, grammar mistakes. You’ll want to choose your words carefully so you say what you mean.

This will allow you to shed excess copy so that you have a lean, muscular article.

But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.

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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

Image of Google Hangouts Player

Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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These 5 Writers Won the First Copyblogger Essay Contest …

Image of The Copyblogger Essay Contest Winners Poster

250 words is not a lot of words.

It barely fits on a single sheet of paper.

So when you answer the question “Why is online authority essential?” you must be lean and creative.

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7 Steps to Becoming a Better Writer

Editor’s Note: This seminar has already taken place. Join Authority now to watch it when it’s republished (and get instant access to 130+ hours of world class content marketing training).

Remember Ted Williams? The homeless man with the golden voice? Smooth, deep, controlled.

Who wouldn’t want to sit at that man’s feet and listen to him talk all day?

And that’s sort of the same effect Sonia Simone and Robert Bruce will have on you when you join them on their next Authority Master Class this Thursday, December 12th at high noon (Eastern U.S. time).

And their topic is an important one: “7 Steps to Becoming a Better Writer.”

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Could Reading Children’s Books Help You Become a Better Business Writer?

I don’t care how old you are — 17 or 70 — as a writer you can benefit from reading children’s stories.

Stories like Madeline, Interrupting Chicken, Henry’s Freedom Box, The Giving Tree, and I Took the Moon for a Walk.

Keep in mind, the reason these are considered “children’s” books is not because of the material.

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