The Power of Mystery

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Andy Warhol, Robert Greene, Marcel Duchamp, and JJ Abrams walk into a darkened bar somewhere in eastern Europe.

Andy clings to a Campbell’s soup can. Robert Greene flips through an orange book. A urinal sits in Marcel’s lap. And JJ Abrams — beaming — hugs a light brown box.

The bartender approaches Robert Greene and says, “So, what are you reading?”

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5 1/2 Reasons You Should Kill a Draft Blog Post

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“Forget the schedule. This post sucks.”

That’s the refrain I repeat to myself at least once a week. Whether it’s working on a piece for Copyblogger, my own blog, or our Google+ account … something’s not clicking and I need to throw in the towel.

Ever been in that position before? Perhaps you struggle to know which ideas to kill.

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The Answers to Last Week’s Content Marketing Quiz …

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Last week we published a 10-question quiz to test your content marketing chops.

If you missed it, go back and take the test before reading this!

Below are the answers to those questions, from each corresponding ebook that you’ll find in our free MyCopyblogger resource.

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Can You Pass This Content Marketing Test?

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Most content marketing authorities should ace the quiz below. But no worries if you don’t … we’ve got you covered (I’ll explain).

As you probably know content marketing is a hot topic, and study after study tells us that it’s going to stay that way for the foreseeable future.

This is very good news if you’re a content creator. It’s even better news if you’re building authority as an author online.

But are you?

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The 5 Stages of Writing Irresistible Landing Page Copy

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Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.

They force readers to focus on one thing — and one thing only.

To boost your email newsletter or blog subscribers …  sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages.

And lots of them.

But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

Let me show you how this works.

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10 Rules for Writing First Drafts [Poster]

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Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.

I want to destroy those things so you can get down to the business of writing. And that begins with first drafts.

See, first drafts scare people into a state of inactivity. Even the greats. Kurt Vonnegut said, “When I write, I feel like an armless, legless man with a crayon in his mouth.”

So when a writer of his caliber makes a statement like that … do you think you will be any different?

You won’t.

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