Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch?
You’re in luck, content marketer, there is.
But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot.
If maybe I hit bottom and kept digging? If maybe I’m about to introduce you to the content creation version of the ShamWow?
Relax. What I’m saying is completely achievable. It’s called republishing.
Republishing is the process of updating and polishing an old article — and then publishing it on a new date. That’s it.
It’s something we do here at Copyblogger. It isn’t necessarily an easy publishing option either, if you want to do it right.
Dedicating time and effort to republishing benefits your content marketing efforts in several ways.
Today we’re going to explore five, as well as the steps to take to republish your own content.