The 5 Stages of Writing Irresistible Landing Page Copy

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Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.

They force readers to focus on one thing — and one thing only.

To boost your email newsletter or blog subscribers …  sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages.

And lots of them.

But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

Let me show you how this works.

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10 Rules for Writing First Drafts [Poster]

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Forgive me, for I am here to destroy your insecurities. Your excuses. The lie that suggests your first draft must be perfect. The illusion that great copy is born in a single moment of white hot inspiration.

I want to destroy those things so you can get down to the business of writing. And that begins with first drafts.

See, first drafts scare people into a state of inactivity. Even the greats. Kurt Vonnegut said, “When I write, I feel like an armless, legless man with a crayon in his mouth.”

So when a writer of his caliber makes a statement like that … do you think you will be any different?

You won’t.

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The Art of Writing Great Google+ Posts

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There’s no denying it: we love Google+.

Sure, we’ve made hay over other social networking sites like Twitter, Facebook, and Pinterest. That’s because it’s smart to be where your audience is … to engage them there, and then direct them back to your own digital property.

But Google+ is something different.

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8 Reasons You Should Never Give Up Your Own Blog for Google+

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There’s one constant in the world of digital content publishing — there will always be new and exciting tools to explore, and new ways to use them.

Take the case of poor Mike Elgan. He’s getting picked on for being the poster child for Google+ blogging. Alas, that is the risk you take when you’re a tall poppy.

Now, I’ll admit that he makes some fairly interesting arguments for using Google+ like a blog.

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How to Write the In-Depth Articles that Google Loves

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Hey marketer, are you a lover of long-form content? In-depth reporting? Then you’ll love this statistic:

Ten percent.

That’s the percentage, according to a recent Google study called Daily Information Needs, of people who might want detailed, long-form information from search.

And like we always say around here, “go where the data indicates.”

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3 Ways to Get What You Want by Giving People What They Want

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We all long for something.

  • Love that will last.
  • The ability to influence people.
  • Scenic vacations.
  • Financial, political, or psychological independence.
  • Less anxiety.
  • Stunning creative achievements.
  • Organizational excellence.
  • Relief from the sting of rejection.
  • World-class athletic performance.
  • Retaliation for when we are wronged.
  • Invitations to the most popular parties.
  • A savings account that never runs out.
  • An impossibly broken family finally reunited.
  • Recognition for your hard work.
  • A Cosmopolitan body.

Marketing that actually works hinges on connecting your product to one of these mass desires.

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