Did you know that people will rush to do business with you if you can help them achieve their dreams, calm their fears, confirm their suspicions, and help them cast stones at their enemies?
Sounds simple enough, right? Unfortunately, it’s not.
In the marketplace of products, services, and content, life is like a crowded New York City street where your prospect is one of seven million people who is already stiff arming thousands of similar messages that are competing for her attention. She has her own agenda … and that agenda doesn’t necessarily include you, your product, idea, or latest link-bait article.
So if you want her attention, then you need to get drastic. And what’s the best way to accomplish drastic? You need to catch her with a hook.