Blogs are great resources. They let you publish high-quality content quickly, efficiently, and inexpensively.

The problem is, the default functionality of blogging software makes it easy to show what’s new — but hard to show off the depth of what you’ve done over time.

Blogging excels at presenting new content, but fails at aggregating old content in a way that works for people and search engines.

So what can you do? How can you help both people and search engines find your content efficiently?

Click to continue…