About the author

Eric Enge

Eric Enge is President of Stone Temple Consulting, a digital marketing and search engine optimization (SEO) firm. He is also a speaker at industry conferences about SEO and Social Media. Get more from Eric on his blog, Twitter, or Google+.

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How to Determine the Potential Size of Your Content Marketing Opportunity

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In my last Copyblogger article, I talked about how to build an agile content marketing team. This time around, I’m going to focus on how to determine the potential size and reach of your content marketing opportunity.

One way to accomplish this is to see if readers are already displaying a passion for your space. Are they looking for the type of content you’re producing, or want to produce? Are they sharing it? If you create the right content, is there evidence that they would be willing to do so?

Don’t leap to early conclusions just because you think your space is not sexy.

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How to Build an Agile Content Marketing Team

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I’ve been speaking to a lot of people about content marketing lately.

A common theme I’m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they’re not sure what the content should be, where to publish, or how often.

Solving those types of questions requires research into the size and nature of the opportunity, and the available budget.

Other times, they just don’t see how they’ll find the hours in the day to do the work. They have a subject matter expert (they may be that expert!) but the task seems insurmountable.

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