About the author

Eric Enge

Eric Enge is President of Stone Temple Consulting , a digital marketing and search engine optimization (SEO) firm. He is also a speaker at industry conferences about SEO and Social Media. Get more from Eric on his blog, Twitter, or Google+.

The Smart Way to Use Other People’s Audiences to Build Your Own

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In the beginning, there was no audience.

Yet the overlords demanded that one be created.

The wizard came forth and cast great spells and the audience was conjured out of thin air, and the content marketing campaign was begun.

If only that was all there was to it!

Unfortunately, we have no wizard to conjure an audience for you, the kind of audience that can give you an unfair business advantage. So you must build one for yourself.

How do you do that?

That’s also simple in concept …

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Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators

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On October 3rd, 2013 Google announced a major search algorithm release called Hummingbird.

Uh-oh.

Does this mean your content-driven business is in jeopardy? Is keyword research dead? Are you going to have to reengineer your entire content strategy?

There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future.

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Has Google’s Author Rank Arrived?

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In this article I am going to provide a short review of the recent events related to Authorship and Google’s In-Depth Articles feature, and then provide my analysis as to what this means for Author Rank and the birth of “In-Depth Article SEO.”

Back in January of 2013, I predicted that Author Rank would become a real ranking signal during 2013. I wrote in more detail about Author Rank in March of 2013.

In case you haven’t seen Copyblogger’s recent articles about Author Rank, it all started to be something people speculated on when Google announced its rel=author intiative back in June of 2011.

It caused quite a stir in the online publishing world.

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21 Reasons You Must Become an Expert

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For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about.

This led to poor quality web sites that ranked highly for valuable search terms, with the need to deliver quality products or services coming in a distant second.

Now that Google is making great progress in their effort to marginalize questionable SEO tactics, this approach to producing online content is finally going extinct.

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How to Determine the Potential Size of Your Content Marketing Opportunity

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In my last Copyblogger article, I talked about how to build an agile content marketing team. This time around, I’m going to focus on how to determine the potential size and reach of your content marketing opportunity.

One way to accomplish this is to see if readers are already displaying a passion for your space. Are they looking for the type of content you’re producing, or want to produce? Are they sharing it? If you create the right content, is there evidence that they would be willing to do so?

Don’t leap to early conclusions just because you think your space is not sexy.

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How to Build an Agile Content Marketing Team

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I’ve been speaking to a lot of people about content marketing lately.

A common theme I’m hearing is that folks have decided to execute on their content marketing goals, but they get stuck on the basic questions of how to start. Sometimes they’re not sure what the content should be, where to publish, or how often.

Solving those types of questions requires research into the size and nature of the opportunity, and the available budget.

Other times, they just don’t see how they’ll find the hours in the day to do the work. They have a subject matter expert (they may be that expert!) but the task seems insurmountable.

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