Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying.
So what’s the real story here? Is Google+ going to die soon? Should you invest time in it?
I will outline the way I look at it in today’s post, and while I will bring in many discussion points, bear in mind that for Google it’s all about the data.
Whether or not Google+ lives or dies will be determined by its utility as a data source, because data is money for Google.
Read on for all the details of this story.