In the beginning, there was no audience.
Yet the overlords demanded that one be created.
The wizard came forth and cast great spells and the audience was conjured out of thin air, and the content marketing campaign was begun.
If only that was all there was to it!
Unfortunately, we have no wizard to conjure an audience for you, the kind of audience that can give you an unfair business advantage. So you must build one for yourself.
How do you do that?
That’s also simple in concept …