There’s a type of marketing that produces more sales than display advertising, PR, or community-based social media.
It’s called direct marketing, and surprisingly, it’s not widely understood.
But we believe that when in doubt, go direct.
A lot of online-based businesses, especially those built around a blog, don’t realize that the kind of marketing they’re doing is a form of direct response marketing — in other words, taking a marketing message directly to your customers, instead of running ads that potential customers might see.
