8 Myths of the Zombie Content Apocalypse

Image of zombies

You’ve seen the conversation and heard the wild conjecture about the content apocalypse.

Let’s be honest. Marketing zombies caused this problem.

That’s right, you heard me. Marketing zombies.

Their undead shuffling has spammed the world with a ceaseless stream of bad posts, bad emails, bad white papers, and bad videos. Perfectly good marketers and writers have been bitten, turning into undead content machines, oozing black goop all over the interwebs.

You can see their moans all over Twitter, Facebook, and Google+.

But the content apocalypse is just a cautionary horror story shared by marketers who are sick and tired of seeing their friends turn into zombies.

Read More…

Why You Need to Become an “Independent Publisher”

Image of Old Books on Shelf

If you’re thinking about writing a book, you should be thinking about self-publishing it.

More and more established writers are choosing the independent path. In fact, the number of independently published titles tripled between 2006 and 2011.

There are many reasons for this change, including retaining artistic direction, a higher percentage of profits, and the increasing lack of editorial and marketing support offered by traditional publishing houses.

But that’s just the tip of the iceberg …

Read More…

The 3-Step Cure for Boring, Useless Content

image of journalist hat with press passLet’s face facts. Most online content is lousy.

It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel.

Bored surfers simply hit the back button and go elsewhere to find interesting content.

To succeed, you need to provide value that rises above the noise.

Read More…