Timeless Marketing Advice from the Father of Advertising’s Favorite Book

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Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.
~ David Ogilvy

The moment I saw these words an immediate investigation began: who, what, where, why, and how could I acquire this book?

Because when the “father of advertising” gives that sort of praise, you better listen.

The work in question, Scientific Advertising, was written by none other than the legendary Claude C. Hopkins. Many a master copywriter has hailed it as one of the most important works on marketing ever written.

Truthfully, no blog post could replace the experience of reading the book in its entirety. If nothing else, I’d simply like to be a conduit for some of the fundamental lessons inside.

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

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What does it take to get people to pay attention to your content?

I think we’ve all read a great piece of writing and thought to ourselves, “Why isn’t this more popular?”

(And hey, maybe you even feel that way about your own work!)

I obviously can’t answer the entirety of that question in a single blog post, but I will tell you that there is a trait that many popular works of writing seem to share: they are controversial.

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7 Scientifically-Backed Copywriting Tips

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The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.

While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies.

The only problem is, good writers are often busy people, and they don’t have time to slog through dry research papers to find an interesting nugget or two.

Fortunately, I’ve done the heavy lifting for you, and today you’ll get to look at 7 fascinating studies on the mind … and see how you can apply their findings to produce more persuasive copy.

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The 5 Most Persuasive Words in the English Language

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When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox.

The toolbox of the writer is filled with words.

In defining what I believe is a critical element of crafting effective copy, I’ll make my case by amending the famous quote from Animal Farm: “All words are equal, but some words are more equal than others.”

And there are certain power words that hold more sway over our decision making process than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful.

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7 Social Psychology Studies to Help You Convert Prospects into Paying Customers

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When it comes to converting more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from your business.

The thing is, your time can’t scale in every circumstance, and there may come a point where you aren’t able to know each and every one of your customers personally. When that’s the case, what’s to be done?

The answer is to turn to rigorously tested research in social psychology.

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