As a digital branding and marketing agency, our company has encouraged, coached, and cajoled clients over the years on the importance of blogging for building traffic, buzz, and organic search.
We watched some clients grow by leaps and bounds, attracting hundreds of thousands of blog visitors per month.
And we watched others clients stumble along without ever gaining the momentum we were working for.
Of course there are a lot of factors that drive success or failure. But among the blogs that succeeded on a huge scale, we noticed two common factors.