How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

engage readers with a conversational writing style

How often do you shrug your shoulders and press delete after reading a marketing email?

Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted.

It’s not surprising.

At school, we learned grammar rules. We learned how to write and spell, but we didn’t learn how to use language to connect with our readers. We didn’t learn how to engage, persuade, and inspire.

But readers crave a human touch.

When we read conversational content, we instantly feel a connection with the writer. We feel like we’re getting to know him. We start to like him.

As content marketers, we know this is our aim. When readers get to know, like, and trust us, we create opportunities to market our services and sell our products. We know we need to write conversationally, but how?
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4 Delightful Editing Tips to Make Your Words Dazzle and Dance

how to create excellence through editing

Do you ever read back a draft of your writing and wonder what happened?

Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it … this was going to be superb. Probably your best-ever blog post. Yay!

You poured yourself a beer, feeling elated with your success.

Any minor editing and proofreading could wait until the next day.

But, the next day … you feel disappointed. Your writing sounds bland. Your sentences seem to stutter.

What can you do?

How can you create a smooth and enjoyable reading experience? How can you make your content dazzle and dance?
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How to Create a Valuable Lesson Plan that Sells Your Online Course and Motivates Your Students

develop an online course that has immense value for you and your students

The demand for online education is exploding.

The global market for online courses is expected to reach $107 billion in 2015. A mind-boggling figure, right?

Imagine stuffing one-dollar bills into a 53-foot truck. Depending on how crumpled your bills are, you’d need around 1,000 trucks stuffed up to the roof to transport those 107-billion dollar bills.

Would you like one of those trucks to deliver a heap of money to you?

Then you must create a lesson plan so valuable that students get excited about buying your online course.

A valuable lesson plan motivates people to both study and implement your advice. It makes students so happy about their newly-acquired skills that they tell all of their friends about your course. That’s how your course starts selling like hot cakes.

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9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?
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The Savvy Marketer’s Checklist for Seductive Landing Pages

How to create a seductive landing page

Ever wonder what you could do to stop people from bouncing off your landing pages?

You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video.

But when you check your site’s analytics? You feel soooo frustrated.

And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?
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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?
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