4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries

a row of mailboxes, the largest one is bright yellow with a painted smiley face

Are your blog posts helping you win clients?

Blogging helps boost your authority, drive relevant traffic, and generate leads.

But are your blog posts working for your business?

Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.

Not just one lead. But a handful or more of quality leads.

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No Blog Traffic? Here’s a Simple Strategy to Seduce Readers and Win Clients

image of a coffee cup with an intricate design in the foam and a cookie next to it on the saucer

You sit down at your desk.

You start your computer.

You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul.

Why is your number of email subscribers still so low?

Why aren’t readers flocking to your blog?

And when will those business inquiries finally arrive?

We all know that blogging is hard work, but what should you do when your efforts don’t seem to pay off?

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35 Blogging Tips to Woo Readers and Win Business

black and white image from 1910 of three men with pipes looking toward the left edge of the image with intrigued expressions on their faces

Let’s not pussyfoot around it.

Blogging is a lot of work. Hard work.

Generate new blog post ideas. Write weekly content. Promote posts via social media and email.

At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?

But the benefits of writing a business blog can be tremendous. Career-changing.

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5 Tips for Turning Drab Information Into a Tantalizing Tutorial

Reading Man Detail, George F. Fishman's 1991 Mosaic Faces Of Flower Avenue (Silver Spring, MD)

Sigh.

Ever read a tutorial that was sooooo boring your mind kept wandering off?

Or perhaps you even fell asleep?

Tutorials can be mind-numbingly dull.

But why?

Why are many how-to articles so monotonous and drab?

With a little effort and a few simple tricks, even the most boring topic can be turned into an inspirational tutorial.

When you share your expertise in an enchanting way, your authority rises quickly. People will love sharing your content. And they’ll be knocking on your door to learn from you.

Sound good?

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How to Turn Bland Text into Sparkling Online Content

close-up image of a sparkling sunset

Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find the right words.

You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.

You’re not a boring old fogie, so why do dull sentences sneak into your content?

You know your writing should be more conversational. But how?

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.

Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.

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A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs

image of rabble rouser and crowd

Phew.

You’ve nearly finished your blog post.

You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay!

But you can’t hit “Publish” yet … you still need to write a final paragraph.

You stare out of the window for inspiration. You reread your post. Nothing comes to mind.

Sigh.

What more is there to say?

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