35 Blogging Tips to Woo Readers and Win Business

black and white image from 1910 of three men with pipes looking toward the left edge of the image with intrigued expressions on their faces

Let’s not pussyfoot around it.

Blogging is a lot of work. Hard work.

Generate new blog post ideas. Write weekly content. Promote posts via social media and email.

At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?

The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?

But the benefits of writing a business blog can be tremendous. Career-changing.

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5 Tips for Turning Drab Information Into a Tantalizing Tutorial

Reading Man Detail, George F. Fishman's 1991 Mosaic Faces Of Flower Avenue (Silver Spring, MD)

Sigh.

Ever read a tutorial that was sooooo boring your mind kept wandering off?

Or perhaps you even fell asleep?

Tutorials can be mind-numbingly dull.

But why?

Why are many how-to articles so monotonous and drab?

With a little effort and a few simple tricks, even the most boring topic can be turned into an inspirational tutorial.

When you share your expertise in an enchanting way, your authority rises quickly. People will love sharing your content. And they’ll be knocking on your door to learn from you.

Sound good?

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How to Turn Bland Text into Sparkling Online Content

close-up image of a sparkling sunset

Let me guess …

You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject.

But your writing doesn’t sound like you. At all.

No matter how hard you try, you struggle to find the right words.

You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse.

You’re not a boring old fogie, so why do dull sentences sneak into your content?

You know your writing should be more conversational. But how?

It may seem difficult to write content that’s engaging and seductive. But it really doesn’t need to be so hard.

Let’s have a look at the three steps that turn boring (yawn) sentences into sparkling content.

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A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs

image of rabble rouser and crowd

Phew.

You’ve nearly finished your blog post.

You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay!

But you can’t hit “Publish” yet … you still need to write a final paragraph.

You stare out of the window for inspiration. You reread your post. Nothing comes to mind.

Sigh.

What more is there to say?

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A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

Peacock seduction

You’ve worked so hard.

You’ve written an incredibly helpful post.

You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work.

You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy.

But then a nagging doubt creeps in …

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11 Common Blogging Mistakes That Are Wasting Your Audience’s Time

Image of time being wasted in a trash can

Quick question: Do you know anyone who doesn’t suffer from information overload?

We live in a world full of cheap information. At the push of a button we can get our eyes on far more ideas, blog posts, and news stories than we could ever possibly consume.

It’s hard to remember — or imagine, if you’re a lot younger than me — when information was a scarce resource. But time is a scarce resource. It always will be. And with information everywhere, it is imperative that you treat your readers’ time with respect when they give it to you.

Especially if you want to build trust with your audience so they give you more of their time in the future.

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