How seductive are you?
I’m not a great seducer.
I don’t have a string of conquests to boast about. I’m no modern Cleopatra.
But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.
How does Apple tempt us to part with our hard-earned cash and trade in a perfectly fine iPhone 4 for an iPhone 5?
How did Amazon ever persuade me to read books on a Kindle when I love the look, feel, and smell of real books?
The “secret” to writing seductive web copy is to follow a proven 6-step process.