A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs

image of rabble rouser and crowd

Phew.

You’ve nearly finished your blog post.

You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay!

But you can’t hit “Publish” yet … you still need to write a final paragraph.

You stare out of the window for inspiration. You reread your post. Nothing comes to mind.

Sigh.

What more is there to say?

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A 3-Step Formula for Captivating Your Audience With a Few Opening Lines

Peacock seduction

You’ve worked so hard.

You’ve written an incredibly helpful post.

You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work.

You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy.

But then a nagging doubt creeps in …

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11 Common Blogging Mistakes That Are Wasting Your Audience’s Time

Image of time being wasted in a trash can

Quick question: Do you know anyone who doesn’t suffer from information overload?

We live in a world full of cheap information. At the push of a button we can get our eyes on far more ideas, blog posts, and news stories than we could ever possibly consume.

It’s hard to remember — or imagine, if you’re a lot younger than me — when information was a scarce resource. But time is a scarce resource. It always will be. And with information everywhere, it is imperative that you treat your readers’ time with respect when they give it to you.

Especially if you want to build trust with your audience so they give you more of their time in the future.

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How to Leverage the Power of the Kindle Ecosystem to Build Your Business

Image of Amazon's Kindle Paperwhite

As if you’re not doing enough.

You have a website. You update your blog once a week. You’re growing your email list. And you try to maintain some presence on Facebook, Twitter, and Google+.

Why the heck would you worry about Amazon and Kindle?

I used to hold the same opinion.

I liked the idea of writing a book. Who doesn’t want to be a published author?

But having to format, launch, and promote a Kindle book didn’t sound appealing at all. And apart from the snob factor of being an author, I couldn’t see how producing a book could be a valuable use of my time.

Could it seriously generate business leads?

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37 Tips for Writing Emails that Get Opened, Read, and Clicked

Image of Typewriter Keys

We’ve all been there …

You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.

You hit publish with a sigh of relief. That’s done.

But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked.

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6 Simple Steps to Writing Seductive Web Copy

Image of a Woman's Lips

How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.

How does Apple tempt us to part with our hard-earned cash and trade in a perfectly fine iPhone 4 for an iPhone 5?

How did Amazon ever persuade me to read books on a Kindle when I love the look, feel, and smell of real books?

The “secret” to writing seductive web copy is to follow a proven 6-step process.

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