11 Common Blogging Mistakes That Are Wasting Your Audience’s Time

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Quick question: Do you know anyone who doesn’t suffer from information overload?

We live in a world full of cheap information. At the push of a button we can get our eyes on far more ideas, blog posts, and news stories than we could ever possibly consume.

It’s hard to remember — or imagine, if you’re a lot younger than me — when information was a scarce resource. But time is a scarce resource. It always will be. And with information everywhere, it is imperative that you treat your readers’ time with respect when they give it to you.

Especially if you want to build trust with your audience so they give you more of their time in the future.

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How to Leverage the Power of the Kindle Ecosystem to Build Your Business

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As if you’re not doing enough.

You have a website. You update your blog once a week. You’re growing your email list. And you try to maintain some presence on Facebook, Twitter, and Google+.

Why the heck would you worry about Amazon and Kindle?

I used to hold the same opinion.

I liked the idea of writing a book. Who doesn’t want to be a published author?

But having to format, launch, and promote a Kindle book didn’t sound appealing at all. And apart from the snob factor of being an author, I couldn’t see how producing a book could be a valuable use of my time.

Could it seriously generate business leads?

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37 Tips for Writing Emails that Get Opened, Read, and Clicked

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We’ve all been there …

You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.

You hit publish with a sigh of relief. That’s done.

But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked.

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6 Simple Steps to Writing Seductive Web Copy

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How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.

How does Apple tempt us to part with our hard-earned cash and trade in a perfectly fine iPhone 4 for an iPhone 5?

How did Amazon ever persuade me to read books on a Kindle when I love the look, feel, and smell of real books?

The “secret” to writing seductive web copy is to follow a proven 6-step process.

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5 Ways to Bond with Your Blog’s Audience

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You’re smart.

You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials.

But somehow you’re not connecting with your readers. Your blog seems a little quiet.

Sure, you’re getting some traffic. But a certain spark is missing. It’s not the enjoyable party you’d imagined it to be.

Is it getting you down?

Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-together.

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How to Become an Influential Writer in the Age of Author Rank

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Let’s admit it.

Sometimes it feels like everything has been written already. There’s too much information on the web.

How can you write original content? How can you craft influential articles? How can you inspire others with your writing?

It may seem difficult (or too late) to imagine how you can become an influential writer online. An authority. A thought leader. Let me tell you, it’s not too late, not yet.

Hard work is required, but you can write authoritative content — even if you feel like a beginner. But you need to start right now …

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