Quick question: Do you know anyone who doesn’t suffer from information overload?
We live in a world full of cheap information. At the push of a button we can get our eyes on far more ideas, blog posts, and news stories than we could ever possibly consume.
It’s hard to remember — or imagine, if you’re a lot younger than me — when information was a scarce resource. But time is a scarce resource. It always will be. And with information everywhere, it is imperative that you treat your readers’ time with respect when they give it to you.
Especially if you want to build trust with your audience so they give you more of their time in the future.