37 Tips for Writing Emails that Get Opened, Read, and Clicked

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We’ve all been there …

You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.

You hit publish with a sigh of relief. That’s done.

But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked.

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6 Simple Steps to Writing Seductive Web Copy

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How seductive are you?

I’m not a great seducer.

I don’t have a string of conquests to boast about. I’m no modern Cleopatra.

But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.

How does Apple tempt us to part with our hard-earned cash and trade in a perfectly fine iPhone 4 for an iPhone 5?

How did Amazon ever persuade me to read books on a Kindle when I love the look, feel, and smell of real books?

The “secret” to writing seductive web copy is to follow a proven 6-step process.

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5 Ways to Bond with Your Blog’s Audience

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You’re smart.

You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials.

But somehow you’re not connecting with your readers. Your blog seems a little quiet.

Sure, you’re getting some traffic. But a certain spark is missing. It’s not the enjoyable party you’d imagined it to be.

Is it getting you down?

Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-together.

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How to Become an Influential Writer in the Age of Author Rank

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Let’s admit it.

Sometimes it feels like everything has been written already. There’s too much information on the web.

How can you write original content? How can you craft influential articles? How can you inspire others with your writing?

It may seem difficult (or too late) to imagine how you can become an influential writer online. An authority. A thought leader. Let me tell you, it’s not too late, not yet.

Hard work is required, but you can write authoritative content — even if you feel like a beginner. But you need to start right now …

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49 Ways to Gain the Trust
and Loyalty of Your Audience

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Let me guess, you’re an honest person.

You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.

But online things seem different.

How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may seem difficult. But it doesn’t need to be.

Online, you can’t assume trust is automatically established. Instead, you need to actively build your trustworthiness.

How?

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11 Ways to Bore the Boots Off Your Readers

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Snore.

Eh? What was that you were saying? Of course you don’t ramble on like that boring old history teacher in high school.

You’re likeable. You tell stories. You keep it short.

But somehow, it’s not working.

Your content doesn’t get the tweets, shares, and comments it deserves. Sometimes you wonder…

Does your content not captivate your readers?

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