The Art of Winning the Online Marketing Game

The best book I’ve ever read about marketing isn’t about marketing. It’s about baseball.

The book’s called Moneyball: The Art of Winning an Unfair Game, by Michael Lewis. If you’re a marketer or advertiser you need to read this book.

The premise is that baseball insiders are guilty of a herd mentality that’s focused on the wrong things and reaches the wrong conclusions. If you know nothing at all about baseball you’ll still learn very valuable lessons about business.

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A Cranky, Skeptical Loudmouth Looks at Social Media Marketing

I stand naked before you with the intent of committing heresy (okay, I’m not really naked, but I’m still pretty unsettling to look at.) My heresy is this:

I don’t think the internet is all that interactive.

If I’m right, this has big ramifications for us in the online marketing world.

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