Traditional marketing isn’t inherently flawed, but it hasn’t evolved much despite changing technologies.
Even with so many new tools with which to convey our messages to prospective customers, especially social media like Facebook, Twitter, and beyond, few businesses are actually doing anything markedly different than they used to.
Facebook is a fancy photo scrapbook for many businesses. Twitter is often just a tiny press-release machine.
Let’s look at three common marketing mistakes and how you can fix them using the principles in my new book Youtility: Why Smart Marketing is about Help not Hype.
I present a defensible plan that will win hearts, minds, fans, and customers in a viable and repeatable way. That plan is Youtility.