What Good Memoir Can Teach You About Good Copywriting

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What does David Sedaris know about writing that most of us don’t?

What can Anne Lamott do that your traditional copywriter can’t?

How about entertain and engage an audience, then lead them to action? How about telling stories that captivate and convert readers into advocates?

Wait a second …

Are we talking about memoir writing — or copywriting?

Exactly.

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How Amazon Grew My Audience By More
Than 24,000 Readers in Three Days

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It’s every writer’s dream. Every entrepreneur’s struggle. Every marketer’s goal.

The promise of more. More readers, more revenue, and more exposure.

What if I told you there was a way that you could find all three — but that it required you give something truly valuable away? Would you listen to me?

If you’re a Copyblogger reader, you understand the power of smart marketing that benefits your audience. In fact, you’re probably doing this in some form already: a free eBook, or a valuable email autoresponder series for new subscribers to your content.

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The Simple Reason You’re Not a Writer (Yet)

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I’ve been writing my whole life.

For years, I penned stories in notebooks, even wrote and published articles in magazines. Still, I never considered myself a writer.

I used words like “wannabe” and “aspiring.” I told myself I’d write a book and be a real writer … some day.

But then, I had a breakthrough.

It was a simple shift of mind that changed everything, and it’s what you need to do — if people are going to take your work seriously.

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What Zappos Can Teach You About Becoming Irresistible to Customers

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What can a well-run shoe store teach you about your own online business?

Well, everything.

If you’ve ever bought anything from the mega online shoe store Zappos, or if you’ve so much as heard them mentioned, the word that comes to mind is probably service.

But there’s more to the Zappo’s secret sauce than free shipping and some nice people on the phone.

They embody three important lessons that any blogger, online marketer, or small business owner can learn … and start finding customers that don’t just like you, they love you.

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Why Bad Writers are Eating Your Lunch and What To Do About It

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Why do some bloggers succeed while others fail?

Why do mediocre writers sometimes beat out the really gifted ones?

Why does talent ultimately not win?

You see it all the time, certain authors get published while others wait years without any luck.

Superior businesses struggle, while sub-par ventures take off.

These days, it’s not enough to be a good writer. In fact, it never was. You need more.

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Why Bad Writing is Essential to Good Blogging

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I’ve been blogging for six years now, and in that time I’ve noticed something — anyone can do it.

At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side.

So here’s the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder.

There are too many bloggers out there.

How can this be a good thing for you?

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