About the author

Jerod Morris

Jerod Morris is VP of Rainmaker.FM, the digital marketing podcast network produced by Copyblogger Media. He hosts The Lede and The Showrunner, and recently launched The Showrunner Podcasting Course.

The Key to Creating an Irreplaceable Podcast

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

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Free Webinar: Build an Email List That Builds Your Business

Free webinar! Build an email list that builds your business

Originally, this was a 1,000-word article.

It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.

The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.

As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.

His opinion:

Dude, just announce the webinar. 😉

Alrighty then …

Do you want to build a better email list?

You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel.

So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list:

  • We’ll share all that impressive research about the importance of email
  • Brian will walk you through a smart email strategy that builds your list fast
  • Then I’ll give you a detailed demonstration of how you can use the Rainmaker Platform to do it.

Space is limited, so please don’t wait to register:

Register for Free: Build a Responsive Email List with Rainmaker

This one hour could make years of difference for your business.

The One Irrefutable, Universal Law of Podcasting Success

a train - the surprising power of showing up day after day

There is no secret to podcasting success. There is just this:

Show up.

Show up reliably.

Show up reliably over time.

Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle.

It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.

And your attitude is revealed by when you show up, how you show up, and how long you show up over time.

It’s simple to say. It’s hard to do.

Which is why the rewards are so great for those who stick it out.

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The Credit Belongs to You

FREE POSTER: You are the Showrunner

You are the showrunner.

Which means that you are creating pieces of media for an audience that are imbued with some part of yourself … even if only you can recognize what that part is.

It’s there. It’s real. It’s you.

This means that with each and every piece of content you put out there, you open yourself up to rejection and criticism — the kind that can sting.

The kind that can keep you from starting. The kind that can make you afraid to hit “Publish.”

The possibility of having some part of ourselves rejected or criticized can make us afraid to pivot, push forward, or even pull the plug if it’s what our gut is telling us to do.

And in such times, remember these words:

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A Day to Be With Family and Remember

Sgt. Benton Thames inspects a sentinel before the sentinel begins his walk on the mat at Arlington National Cemetery.

At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes

Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.

After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)

Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.

Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.

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The Single Most Important Reason Why You Should Start a Podcast

the truth behind what makes podcasts work

What are the most intimate activities that you do on a daily basis?

Whoa, whoa, whoa. Back up. Not those activities. Okay, so I walked right into that one. My bad. Let me tweak that …

What are the next-most intimate activities you do each day?

Probably bathe and dress, drive to and from work, walk your dog, work out, etcetera.

These are activities that are important, often routine, and you typically do them on your own. You don’t broadcast them to the world or share them. If you do share them with anyone, it’s a spouse, a significant other, or a very close friend.

So … then why are Demian and I talking to you about content marketing while you shower?

And why is Robert Bruce telling you a story while you take your pooch for an afternoon walk?

And why is Sonia Simone answering juicy questions while you sweat and struggle through a treadmill workout?

Because you invited us.

That’s the power of podcasting.

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