About the author

Jerod Morris

Jerod Morris is the VP of Marketing of Rainmaker Digital. He hosts The Lede and The Showrunner, as well as a daily show about living a balanced life called Primility Primer.

Want to Create and Sell Profitable Digital Products and Services?

The smart way to sell digital goods and services

If you’ve been following the media not marketing approach, then you’ve used appropriate forms of digital media to develop a legitimate relationship with an audience that knows, likes, and trusts you.

Here’s another characteristic of such an audience: They want to buy from you, assuming you can deliver them a product or service that solves their problems and satisfies their needs.

At that point, it’s time to give them just that. And what could be better than something that is digitally created, sold, fulfilled, and supported completely online?

If this is the path you choose, we want to make sure you do it right. That means the end result is profitable, and you’ve developed a process that you can simply rinse and repeat moving forward.

In other words, we want to show you smarter ways to create and sell digital goods and services, based on both our successes and misfires. Further, we want to show you how to turn your suite of goods and services into a successful, sustainable digital business.

This is the mission of Digital Commerce Institute — the inevitable next step in the evolution of Rainmaker Digital. After all, we’re a bootstrapped digital commerce pure-play with 8 figures in annual revenue, and we’ve created and sold tens of millions of dollars in digital products and services.

If this new comprehensive training initiative sounds like something you’re interested in, head over to digitalcommerce.com.

Free Webinar: Build a Business Around Paid Courses and Membership Sites

Free Webinar - grow your profits with paid courses and member sites

The goal of running an online business built around digital products and services is as old as the Internet itself.

And there are no secrets or shortcuts.

There are:

  • Tried-and-true models for developing an online business the smart way
  • Technology solutions that simplify strategy implementation and make execution more efficient and effective

In our fourth Rainmaker Platform webinar, Brian Clark and I are going to discuss a couple of these tried-and-true models: courses and membership sites. These are models that Rainmaker Digital has extensive experience not just discussing and teaching, but actually doing (over and over).

Our previous webinar laid out the big picture strategy behind creating a compelling logged-in experience on your website. This upcoming webinar will take that lesson further by describing how you actually turn that audience experience into revenue — into a business.

We’ll also walk you through a couple of live demonstrations of websites that are doing this right now using the Rainmaker Platform.

Join us Thursday, October 22, 2015 at 3:30 p.m. Eastern Time for free advice that can help you turn the dream of running an online business into a goal you’re ready to achieve.

Register here: http://rainmakerplatform.com/webinar/launch-paid-product/

By the way, if you are interested in the topic but can’t attend the live event, you should still register.

A replay video will be available to everyone who registers, and we’ll send you an email once it’s ready.

Click here to register for the free webinar:
Build a Business Around Paid Courses and Membership Sites

How to Immediately Become a More Productive (and Better) Writer

a small step to improve your writing today

You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

You should. It’s not just theory; it’s science.

Read More…

Webinar: Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas

Free webinar! How digital products create a high-converting website

Every great website is a membership site.

In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience.

Hence our indefatigable focus on the idea of media, not marketing.

Because your marketing is not effective if it is something people want to avoid. Instead, it must become an experience that is sought-after and valued.

And this experience is powered by content.

But not just any content — adaptive content: the right high-value content delivered at the right time to the right person. This is what creates a deeper, more meaningful experience.

Which is why membership has its privileges, for both you and your prospects, customers, and clients.

So, what are the first steps toward creating a membership website? Attend our free webinar, Create a Website Experience that Converts with Free Downloads, Courses, and Member Areas, on Thursday, September 24, 2015, and we’ll tell you. 😉

Register for the free webinar, space is limited

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40 Hours Left: Join The Showrunner Podcasting Course Before Time Runs Out

The Showrunner Podcasting Course

By the time you read this, there will be no more than 40 hours left to join The Showrunner Podcasting Course.

So, we are presenting this quick reminder and providing a bit of insight from a current course member as to why joining might be beneficial for you.

Here’s the reminder

At midnight on Friday, August 14, 2015, we are shutting the doors to the course again for a while. When we reopen them, there will be a major difference: an annual fee will be required to access the community and continuing education.

Those who register now, however, get access to the community and continuing education for the lifetime of the course.

So if you’ve been thinking about joining, now is the time to do so.


If you’re wondering what benefits you’ll receive by joining, you should click that link and find out everything that comes with the course.

You should also keep reading, because I’m going to share with you a few comments from Melissa Dinwiddie, a current course member who is experiencing great success with her new show, Live Creative Now.

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Webinar: A Podcast Strategy That Attracts Attention and Builds Your Content Arsenal

Free webinar! How to use a podcast to build an audience

Podcasts attract audience attention and build connection. You get that by now.

But have you ever stopped to consider how far the tentacles of one podcast episode can extend?

This is the subject of our next free Rainmaker Webinar: Start a Podcast to Attract Attention and Seed Your Content Library

Register now, space is limited

Consider everything you get from a single episode — or can get, with a smidge more effort and a dollop of strategic thought …

  • An episode that plays directly on your site
  • An mp3 file for distribution via your feed to iTunes, Stitcher, and scores of other podcast channels
  • A blog post that “sells the listen” that can generate traffic via search and social media
  • A transcript of the episode provides more meaty content
  • An ebook or section of an ebook (by editing, polishing, and combining transcripts)
  • A video that could be uploaded to YouTube, one of the world’s largest search engines, or even used inside of a course (if you simply turn on your webcam as you record)
  • An outline for an infographic or SlideShare presentation, or the start of an outline that can be combined with other episodes into the full, final version
  • Idea development and practice delivering those ideas for in-person, on-stage presentations
  • Content that could leverage the live video craze if you broadcast it via a Google Hangout or on Periscope
  • A legitimate reason to have people send you voice recordings of questions, which then becomes a benefit of joining your membership site

Yeah. All that. From a podcast episode.

Also consider the following quick case studies, and how you might adapt the strategies for your own projects …

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