About the author

Jerod Morris

Jerod Morris is the Director of Content for Copyblogger Media. Get more from him on Twitter, , or see what makes his heart sing at Primility.com.

A Quick Note About the History of Labor Day That You May Not Realize …

This plaque appears on the memorial statue erected where Samuel Fielden was speaking when the riot broke out.

The first Monday of September is upon us, which means that it is Labor Day in the United States (and Labour Day in Canada).

Have you ever wondered why North America celebrates Labor Day in September, while many parts of the rest of the world celebrate International Workers’ Day on the first day of May?

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Save $100 on SMX East in New York

SMX East logo

Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city.

And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100.

Just use the code smx100copy at checkout to save $100.

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Stefanie Flaxman Joins the Copyblogger Team

Manager of Editorial Standards Stefanie Flaxman

This has been one hell of a month for the editorial staff here at Copyblogger.

First, three weeks ago, we informed you that Pamela Wilson was joining us.

Now today, I am pleased to announce that Stefanie Flaxman is joining our team too, in the role of Manager of Editorial Standards.

What does that mean? It means that Stefanie will be an internal advocate for you — making sure that every piece of content you lay your eyes on meets stringent standards for style and grammar.

It’s a role she is remarkably qualified to fulfill.

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Get the WordPress Theme That Gives You an Unfair Business Advantage

preview image of Generate Pro theme

So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy?

This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014.

“That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly?

“Let me ask our VP of Marketing,” I said. “He’ll know.”

And he did.

“We invited our audience to attend, largely by sending out a few emails,” he said.

Wow. That was a lightbulb moment for me. I’d heard Sonia when she said that your audience is your most valuable asset. But now I got it.

And how do you generate such an audience? Well it’s simple … but not easy:

  1. You create and share useful content over time
  2. You convert readers into subscribers
  3. You make the right design choices that tie it all together

And if it’s email subscribers that you’re after — the kind of engaged subscribers who will help you sell out your first ever live event months before it begins — then Generate Pro is your way to go.

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How to Curate Knowledge, Turn it Into Wisdom, and Build Your Audience

Your audience expects a lot out of you.

As well as they should.

Which is why if you want to build a business you need an audience. But you can’t have an audience if don’t have authority. And you can’t have authority unless you have wisdom.

You need wisdom that enables you to paint the big picture while making obtuse concepts clear.

You need wisdom that inspires you to draw connections that other people in your niche don’t see.

And you need wisdom that empowers you to make connections and build relationships … so you can lead.

How do you gain this wisdom? By making a consistent habit of curating knowledge.

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A Sobering Lesson on the Value of Compromising Your Creative Ideas

David, Dannis, and Bobby Hackney -- the brothers who formed the band called Death

Mollie Politzer was 32 years old when she got sick.

She was in the hospital for months, and when her condition eventually worsened to the point of death, her rabbi was called in. The rabbi arrived and proceeded to change her name.

He did this to fool the Angel of Death — so that when the Angel of Death came, he wouldn’t know who she was.

It worked …

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