About the author

Jerod Morris

Jerod Morris is VP of Rainmaker.FM, the digital marketing podcast network produced by Copyblogger Media. He hosts The Lede and The Showrunner, and recently launched The Showrunner Podcasting Course.

40 Hours Left: Join The Showrunner Podcasting Course Before Time Runs Out

The Showrunner Podcasting Course

By the time you read this, there will be no more than 40 hours left to join The Showrunner Podcasting Course.

So, we are presenting this quick reminder and providing a bit of insight from a current course member as to why joining might be beneficial for you.

Here’s the reminder

At midnight on Friday, August 14, 2015, we are shutting the doors to the course again for a while. When we reopen them, there will be a major difference: an annual fee will be required to access the community and continuing education.

Those who register now, however, get access to the community and continuing education for the lifetime of the course.

So if you’ve been thinking about joining, now is the time to do so.

http://showrunnercourse.com

If you’re wondering what benefits you’ll receive by joining, you should click that link and find out everything that comes with the course.

You should also keep reading, because I’m going to share with you a few comments from Melissa Dinwiddie, a current course member who is experiencing great success with her new show, Live Creative Now.

Read More…

Webinar: A Podcast Strategy That Attracts Attention and Builds Your Content Arsenal

Free webinar! How to use a podcast to build an audience

Podcasts attract audience attention and build connection. You get that by now.

But have you ever stopped to consider how far the tentacles of one podcast episode can extend?

This is the subject of our next free Rainmaker Webinar: Start a Podcast to Attract Attention and Seed Your Content Library

Register now, space is limited

Consider everything you get from a single episode — or can get, with a smidge more effort and a dollop of strategic thought …

  • An episode that plays directly on your site
  • An mp3 file for distribution via your feed to iTunes, Stitcher, and scores of other podcast channels
  • A blog post that “sells the listen” that can generate traffic via search and social media
  • A transcript of the episode provides more meaty content
  • An ebook or section of an ebook (by editing, polishing, and combining transcripts)
  • A video that could be uploaded to YouTube, one of the world’s largest search engines, or even used inside of a course (if you simply turn on your webcam as you record)
  • An outline for an infographic or SlideShare presentation, or the start of an outline that can be combined with other episodes into the full, final version
  • Idea development and practice delivering those ideas for in-person, on-stage presentations
  • Content that could leverage the live video craze if you broadcast it via a Google Hangout or on Periscope
  • A legitimate reason to have people send you voice recordings of questions, which then becomes a benefit of joining your membership site

Yeah. All that. From a podcast episode.

Also consider the following quick case studies, and how you might adapt the strategies for your own projects …

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Get Our Proven, Step-by-Step Podcasting Course (While Registration Is Open)

The Showrunner Podcasting Course

You’ve been hearing a lot about podcasting over the last 6-12 months.

And you’ve been seeing a lot about podcasting too, especially here at Copyblogger, where we’ve shifted much of our marketing model to one built around on-demand, educational audio content.

Perhaps you’re still wondering why.

Here are a few interesting recent data points (via the Infinite Dial 2015 study from Edison Research and Triton Digital):

  • 17 percent of Americans have listened to a podcast in the last month (that’s 36 million people just in the U.S.A.) — a number that keeps growing.




  • 10 percent of Americans have listened to a podcast in the last week — and of this group, the average person listens to six podcast episodes per week.




  • Podcast consumers in the U.S. are much more affluent, educated, and likely to engage with brands via social media than the general population.





And we can expect consumption of audio content to continue to grow worldwide as smartphone ownership continues to grow.

This is why so many of your peers and competitors have launched podcasts. It’s why we launched Rainmaker.FM.

It may be why you’ve already launched your own podcast, or why you’ve been seriously contemplating it.

And it’s definitely why we created The Showrunner Podcasting Course — which is reopening for a limited time and admitting new students starting today.

Why should you invest in a podcasting course?

Online marketers and business owners smartly want to capitalize on the on-demand audio trends, so many are scrambling to get their podcasts recorded, edited, and launched.

Some, unfortunately, are doing so without a proven game plan or a step-by-step framework that will position their podcasts for success.

The Showrunner Podcasting Course provides that game plan. It is that framework.


Join The Showrunner Podcasting Course … while it’s open

Whether you’re a beginner who knows you should be podcasting (but just aren’t quite sure how to start), or you’re an experienced podcaster looking to fine-tune an existing show … The Showrunner Podcasting Course will be a good fit for you.

Check out all of the details — including case studies of how the course has impacted real digital marketers and digital business owners just like you — and get in the course right now, while it’s still open:

http://showrunnercourse.com

We’re excited to work with you.

The Key to Creating an Irreplaceable Podcast

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

Read More…

Free Webinar: Build an Email List That Builds Your Business

Free webinar! Build an email list that builds your business

Originally, this was a 1,000-word article.

It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.

The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.

As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.

His opinion:

Dude, just announce the webinar. 😉

Alrighty then …

Do you want to build a better email list?

You already know that you can’t truly do effective digital marketing without building a responsive email list. It’s still the ultimate online sales channel.

So join me and Brian Clark for a free webinar on Thursday, July 23, 2015 that will cover the why and how of building a robust email list:

  • We’ll share all that impressive research about the importance of email
  • Brian will walk you through a smart email strategy that builds your list fast
  • Then I’ll give you a detailed demonstration of how you can use the Rainmaker Platform to do it.

Space is limited, so please don’t wait to register:

Register for Free: Build a Responsive Email List with Rainmaker

This one hour could make years of difference for your business.

The One Irrefutable, Universal Law of Podcasting Success

a train - the surprising power of showing up day after day

There is no secret to podcasting success. There is just this:

Show up.

Show up reliably.

Show up reliably over time.

Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle.

It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.

And your attitude is revealed by when you show up, how you show up, and how long you show up over time.

It’s simple to say. It’s hard to do.

Which is why the rewards are so great for those who stick it out.

Read More…