I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that.
Here it is:
- a slow, patient process for creating a emotional tie in an audience member to a piece of media
- The “dribbling of bread crumbs so the bunny rabbit follows you back to your house.”
synonym: internal cliffhanger
But how do you use that word in a sentence? And how will it help you write copy that your audience finds irresistible?
Listen and find out.