I Hated This Headline … So Why Did it Work?

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This Copyblogger post missed the boat (I thought).

The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did.

There are four people at Copyblogger whose job it is to inspect headlines at each stage of editing. (One Copyblogger post is published daily; there are more inspectors than posts.)

Headlines have been rejected for miscalculations of word choice barely visible to the eye.

We pluck the lemons, you get the plums …

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Last Day to Save $100 on Authority

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5 Dazzling Design Examples of What’s Possible with the Genesis Framework for WordPress

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I am so sick of this doggone website.

It had been a good 18 months since I’d updated the design. It didn’t use HTML5. It wasn’t mobile responsive. And the form and function of the site no longer fit the content as well as it could.

Worst of all, it just looked … old. It felt tired. I needed a change, but I’m no coder. Nor did I want to pay for a custom design.

Ever had a similar string of thoughts yourself about your own site?

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Get Tailored Content Marketing Advice When You Need It (And Save $100, This Week Only)

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Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?

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Welcome to Headlines That Work, a new regular feature here at Copyblogger where we will nerd out about writing headlines.

Headlines, as you know are “the first, and perhaps only, impression you make on a prospective reader.” This is why your headlines need to be magnetic.

And it is why nerding out about headlines — studying them in-depth to analyze why they work — is such a worthwhile endeavor.

But wait … are we really nerding out about headlines … or are we geeking out about them? Is there even a difference?

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On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade

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He’d been on the job just two short weeks.

Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech.

With a Wednesday deadline looming, on Monday morning he had nothing but the few beads of sweat forming on his brow. Those were something at least, so he didn’t wipe them away.

He procrastinated. He hopped from link to link, half-reading in between his worries … a mere 29 minutes from the conference call where he’d be asked by the top brass about the obviously gaping hole in this week’s schedule. Wednesday. Damn Wednesday.

His number was up. He was about to be found out.

Then a headline caught his eye. And he knew it was the inspiration he’d been looking for …

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