How to Tell a Seductive Story

Has a singer ever been more seductive than Marvin Gaye?

Especially when crooning his classic, “Let’s Get It On”?

We often think about seduction in this sense: as being sexual, sometimes even manipulative. And sometimes it is.

But that is not the type of seduction featured on today’s episode of The Lede … though Marvin does sing words of wisdom to which we advise you pay heed:

Aaa-nnd,
Givin’ yourself to me,
Can never be wrong,
If the love is true …

As you’ll hear Demian and me discuss — with decidedly less seductive voices than Marvin’s (sorry) — if your love for your audience is true, if your intentions are pure, then tapping into their emotions through the art of seduction can, well, never be wrong.

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How to Make Your Website a Party People Want to Attend

illustration of a fun party from the 1950s

Have you ever walked into a party where you didn’t know anyone?

  • And there was no one to greet you or take your coat …
  • No one to show you where to get a drink or introduce you around …
  • No one to make you feel welcomed or show you where to go next …

It’s an awkward, uncomfortable feeling, right?

Your first instinct is probably to turn around and walk right back out. I know mine is.

So why would you treat visitors to your website the exact same way?

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How to Create Exquisite Subheads

Sorry.

I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts?

All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting?

Yeah, well, most people aren’t going to read those words and sentences.

Certainly they’re not going to read the ones at the end, possibly not even the ones in the middle.

Unless you do this …

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How to Write Killer Bullet Points

Keep your readers running down your page like water on a slide.”

Wouldn’t you like your copy to have that effect?

Of course. Who wouldn’t?

And while writing great sentences and using persuasive words are essential elements for making it happen, don’t overlook the importance of bullet points.

Because well-crafted bullet points make your copy more readable.

And they allow you to do something else that is very important, as well.

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How to Write Damn Good Sentences

Well look at that.

Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post?

Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode each week.

We’ve already explained how to write a magnetic headline, discussed how to nail your opening, and (hopefully) convinced you about the importance of using persuasive words.

Today, we take it one step further.

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Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)

Image of a 'Headlines That Work' logo

If this headline were a woman, I’d marry it.

That’s an odd thing to think, no?

Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly fond of. “This pizza is so good, if it were a woman I’d marry it!”

That was a long time ago. I can’t remember the last time such a thought flashed into my head. Which is what made it so weird when it happened last week.

Especially after reading a headline about … video streaming quality and Internet service providers.

But what can I say? The headline was that good.

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