Dan Pink on How to Succeed in the New Era of Selling

Authority Rainmaker 2015 speaker, Dan Pink

Selling isn’t what it used to be.

And for most of us, that’s a good thing.

Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.

This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of which you probably have already) — in the latest episode of The Lede.

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

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You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

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How to Learn from Your Successes

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We all know about the importance of learning from mistakes. “Fail forward,” as they say.

But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.

In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this week’s episode, we flip the script and talk about successful moments that taught us just as much.

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Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy

cover image of CMI 2015 report

Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough.

That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform.

According to the study, only 39 percent of B2B small business marketers have a documented content marketing strategy. The rest either have a strategy that they have only talked about (47 percent), have no strategy at all (12 percent), or are unsure (1 percent).

Here’s why this matters …

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How to Learn From Your Mistakes

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Everybody makes mistakes.

And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth.

But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.

In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently.

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Lessons Learned from Conducting Two Monster Audience Surveys

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You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.

Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.

We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.

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