The Single Most Important Reason Why You Should Start a Podcast

the truth behind what makes podcasts work

What are the most intimate activities that you do on a daily basis?

Whoa, whoa, whoa. Back up. Not those activities. Okay, so I walked right into that one. My bad. Let me tweak that …

What are the next-most intimate activities you do each day?

Probably bathe and dress, drive to and from work, walk your dog, work out, etcetera.

These are activities that are important, often routine, and you typically do them on your own. You don’t broadcast them to the world or share them. If you do share them with anyone, it’s a spouse, a significant other, or a very close friend.

So … then why are Demian and I talking to you about content marketing while you shower?

And why is Robert Bruce telling you a story while you take your pooch for an afternoon walk?

And why is Sonia Simone answering juicy questions while you sweat and struggle through a treadmill workout?

Because you invited us.

That’s the power of podcasting.

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Unleash the Power of Rainmaker Platform Pro

Register for our free Rainmaker Platform Pro webinar and get an opportunity to upgrade to Rainmaker Pro for a special one-time low price

The Rainmaker Platform is only one year old, but it’s ready to turn pro. If you’re not familiar with Rainmaker, it’s the complete solution for building your online marketing and sales platform.

With the Rainmaker Platform, you can:

  • Create powerful, content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Master cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content to WordPress at any time you choose.

Our current customers who qualified already have access to the great new Pro features I’ll explain below. The early feedback has been positive, and we’ve already begun enhancements.

The Rainmaker Pro Plan is not yet available for general purchase on the site, but it will be soon. Before that happens though, we’re going to give every Standard Plan customer the chance to upgrade to Pro for a low, one-time fee (more on that in a bit).

First, let’s take a look at what’s new.

New Standard Features

These features are available now in the Standard Rainmaker Platform Plan:

  • Social media post scheduling: You can now create and set social media posts — on Twitter, Facebook (including Facebook pages), and LinkedIn — to be delivered at a specific time in the future. You’ll find this new feature in the Traffic section.
  • Add redirect links: We’ve always had the option to create redirects via the SEO section of your post or page editing screen. But now you can have URLs that redirect and you can count how many times they were clicked. This feature is great for measuring the effectiveness of your calls to action, for affiliates or other offers. You’ll find the Redirect Links function under the Content section.

New Pro Features

Only existing accounts that qualified for the automatic Pro upgrade have these features currently. Otherwise, they will be available in a higher-priced plan that will be released soon.

  • Learning Management System: Create full online courses and easily create modules, embed audio and video lessons, stagger multimedia content access using a drip-delay, and protect file downloads.
  • Marketing Automation: Our initial marketing automation release enhances the experience of your free and paid site members. In conjunction with your email marketing software, you can now send targeted email messages, add people to lists, move them between lists, unsubscribe them from lists, and even add different membership access levels — all based on actions your members take, such as viewing a certain page or clicking on a link or a button.

What To Do Now:

1. Start your free, 14-day trial now for a special upgrade opportunity.

As I mentioned, the Pro Plan is not available for purchase yet. Once it is, it will be $145 per month (billed at $435 per quarter or $1495 annually).

You, however, will receive an offer to upgrade to Pro for a one-time fee of $495. So, you’re locked in at the Standard rate of $95 per month (billed at $285 per quarter or $950 annually), and you’ll receive every Pro feature enhancement going forward at no additional charge, for the life of your account.

Start your free, 14-day trial
of the Rainmaker Platform today

2. Register for a webinar walk-through of the Pro features.

Brian Clark and I are hosting a free webinar focused on the new Pro Plan. We’ll walk you through both the why and the how behind the learning management system and the marketing automation features.

The webinar will take place on Monday, April 27, 2015 at 3:00 p.m. Eastern Time, 2:00 p.m. Central, 1:00 p.m. Mountain, 12:00 p.m. Pacific. Space is limited, so register right away.

Register for the free
Rainmaker Platform Pro webinar

We’ll see you on April 27. I can’t wait to show you what these new features can do.

Last Day to Save on Authority Rainmaker 2015

Authority Rainmaker 2015: the biggest benefit is being surrounded by folks who 'get it'

The Early Bird Price for Authority Rainmaker ends today, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May.

But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career.

The quick version: She came to Denver questioning why she was even in the room; she left prepared to take a leap of faith and bet on herself. So she did. Now she runs her own company.

She got clarity, so she got moving.

(By the way, we didn’t ask Raubi to write about her experience. She wanted to share her story.)

I read that article … and suddenly what I had to say about Authority Rainmaker didn’t seem to matter so much anymore.

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Why Copyblogger Media Is Also Betting Big on Pamela Wilson

Pamela Wilson

Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.)

Today, I am going to bookend the week by announcing another big bet Copyblogger is making.

Although, now that I think about it, “bet” seems like the wrong word … because it implies risk; it implies uncertainty. And anyone who has worked with Pamela Wilson knows that risk and uncertainty are not in her professional word cloud.

So yeah, it’s not much of a bet. It would be more accurate to say that Copyblogger Media is banking big on Pamela Wilson, who officially took over the primary leadership role of the Copyblogger blog this week as our VP of Educational Content.

This means that I am stepping aside (more on where I’m going in a second), and I couldn’t have more confidence about leaving you in Pamela’s capable, caring hands.

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Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process

laptop and podcast microphone

Editor’s note: This post was originally published on March 26, 2014. We’re running it today to once again share these important podcast interview best practices with you.

No regrets.

That is my number one goal for every podcast interview I conduct.

(And there are a lot of them, including this one you might be familiar with.)

It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time.

And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted an interview, I’m sure you can relate.)

This means the pressure is on us to lead the interview in a way that ensures nothing essential goes left unsaid.

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Dan Pink on How to Succeed in the New Era of Selling

Authority Rainmaker 2015 speaker, Dan Pink

Selling isn’t what it used to be.

And for most of us, that’s a good thing.

Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.

This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of which you probably have already) — in the latest episode of The Lede.

Read More…