The Credit Belongs to You

FREE POSTER: You are the Showrunner

You are the showrunner.

Which means that you are creating pieces of media for an audience that are imbued with some part of yourself … even if only you can recognize what that part is.

It’s there. It’s real. It’s you.

This means that with each and every piece of content you put out there, you open yourself up to rejection and criticism — the kind that can sting.

The kind that can keep you from starting. The kind that can make you afraid to hit “Publish.”

The possibility of having some part of ourselves rejected or criticized can make us afraid to pivot, push forward, or even pull the plug if it’s what our gut is telling us to do.

And in such times, remember these words by Teddy Roosevelt:
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A Day to Be With Family and Remember

Sgt. Benton Thames inspects a sentinel before the sentinel begins his walk on the mat at Arlington National Cemetery.

At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight. – Oliver Wendell Holmes

Oliver Wendell Holmes fought in the Civil War, enlisting with the Massachusetts militia during his senior year of college. He suffered numerous wounds and nearly died of dysentery.

After three years, in 1864, Holmes was able to walk away from military service. He would go on to live another 71 years, ultimately becoming one of the best-known and most oft-cited U.S. Supreme Court Justices in history. (He defined “clear and present danger,” for example.)

Holmes would serve all the way until just a couple of months before his 91st birthday. His was a full and vibrant life.

Unfortunately, so many of the men Holmes fought with and against in the Civil War did not make it home. Nor have so many of the men and women who have fought in the wars that have occurred since. So much life unlived. So much potential unable to be fulfilled.

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The Single Most Important Reason Why You Should Start a Podcast

the truth behind what makes podcasts work

What are the most intimate activities that you do on a daily basis?

Whoa, whoa, whoa. Back up. Not those activities. Okay, so I walked right into that one. My bad. Let me tweak that …

What are the next-most intimate activities you do each day?

Probably bathe and dress, drive to and from work, walk your dog, work out, etcetera.

These are activities that are important, often routine, and you typically do them on your own. You don’t broadcast them to the world or share them. If you do share them with anyone, it’s a spouse, a significant other, or a very close friend.

So … then why are Demian and I talking to you about content marketing while you shower?

And why is Robert Bruce telling you a story while you take your pooch for an afternoon walk?

And why is Sonia Simone answering juicy questions while you sweat and struggle through a treadmill workout?

Because you invited us.

That’s the power of podcasting.
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Unleash the Power of Rainmaker Platform Pro

Register for our free Rainmaker Platform Pro webinar and get an opportunity to upgrade to Rainmaker Pro for a special one-time low price

The Rainmaker Platform is only one year old, but it’s ready to turn pro. If you’re not familiar with Rainmaker, it’s the complete solution for building your online marketing and sales platform.

With the Rainmaker Platform, you can:

  • Create powerful, content-driven websites on your own domains.
  • Build membership sites and online training courses.
  • Sell digital products like software, ebooks, and more.
  • Perform sophisticated online lead generation.
  • Optimize your content for search engines and social networks.
  • Master cutting-edge tactics and strategy with included training.
  • Avoid a patchwork of plugins, themes, and complicated code.
  • Forget about upgrades, maintenance, security, and hosting headaches.
  • Take your content to WordPress at any time you choose.

Our current customers who qualified already have access to the great new Pro features I’ll explain below. The early feedback has been positive, and we’ve already begun enhancements.

The Rainmaker Pro Plan is not yet available for general purchase on the site, but it will be soon. Before that happens though, we’re going to give every Standard Plan customer the chance to upgrade to Pro for a low, one-time fee (more on that in a bit).

First, let’s take a look at what’s new.

New Standard Features

These features are available now in the Standard Rainmaker Platform Plan:

  • Social media post scheduling: You can now create and set social media posts — on Twitter, Facebook (including Facebook pages), and LinkedIn — to be delivered at a specific time in the future. You’ll find this new feature in the Traffic section.
  • Add redirect links: We’ve always had the option to create redirects via the SEO section of your post or page editing screen. But now you can have URLs that redirect and you can count how many times they were clicked. This feature is great for measuring the effectiveness of your calls to action, for affiliates or other offers. You’ll find the Redirect Links function under the Content section.

New Pro Features

Only existing accounts that qualified for the automatic Pro upgrade have these features currently. Otherwise, they will be available in a higher-priced plan that will be released soon.

  • Learning Management System: Create full online courses and easily create modules, embed audio and video lessons, stagger multimedia content access using a drip-delay, and protect file downloads.
  • Marketing Automation: Our initial marketing automation release enhances the experience of your free and paid site members. In conjunction with your email marketing software, you can now send targeted email messages, add people to lists, move them between lists, unsubscribe them from lists, and even add different membership access levels — all based on actions your members take, such as viewing a certain page or clicking on a link or a button.

What To Do Now:

1. Start your free, 14-day trial now for a special upgrade opportunity.

As I mentioned, the Pro Plan is not available for purchase yet. Once it is, it will be $145 per month (billed at $435 per quarter or $1495 annually).

You, however, will receive an offer to upgrade to Pro for a one-time fee of $495. So, you’re locked in at the Standard rate of $95 per month (billed at $285 per quarter or $950 annually), and you’ll receive every Pro feature enhancement going forward at no additional charge, for the life of your account.

Start your free, 14-day trial
of the Rainmaker Platform today

2. Register for a webinar walk-through of the Pro features.

Brian Clark and I are hosting a free webinar focused on the new Pro Plan. We’ll walk you through both the why and the how behind the learning management system and the marketing automation features.

The webinar will take place on Monday, April 27, 2015 at 3:00 p.m. Eastern Time, 2:00 p.m. Central, 1:00 p.m. Mountain, 12:00 p.m. Pacific. Space is limited, so register right away.

Register for the free
Rainmaker Platform Pro webinar

We’ll see you on April 27. I can’t wait to show you what these new features can do.

Last Day to Save on Authority Rainmaker 2015

Authority Rainmaker 2015: the biggest benefit is being surrounded by folks who 'get it'

The Early Bird Price for Authority Rainmaker ends today, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May.

But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career.

The quick version: She came to Denver questioning why she was even in the room; she left prepared to take a leap of faith and bet on herself. So she did. Now she runs her own company.

She got clarity, so she got moving.

(By the way, we didn’t ask Raubi to write about her experience. She wanted to share her story.)

I read that article … and suddenly what I had to say about Authority Rainmaker didn’t seem to matter so much anymore.
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Why Copyblogger Media Is Also Betting Big on Pamela Wilson

Pamela Wilson

Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.)

Today, I am going to bookend the week by announcing another big bet Copyblogger is making.

Although, now that I think about it, “bet” seems like the wrong word … because it implies risk; it implies uncertainty. And anyone who has worked with Pamela Wilson knows that risk and uncertainty are not in her professional word cloud.

So yeah, it’s not much of a bet. It would be more accurate to say that Copyblogger Media is banking big on Pamela Wilson, who officially took over the primary leadership role of the Copyblogger blog this week as our VP of Educational Content.

This means that I am stepping aside (more on where I’m going in a second), and I couldn’t have more confidence about leaving you in Pamela’s capable, caring hands.
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