You’ve read the headline. You’re intrigued.
“But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?”
Second, because we are posting this episode a day early, meaning that the visual cue is extra important to let people know a new little audio gift is unexpectedly waiting to be unwrapped.
But, if we didn’t already have an arresting post image logo to use for The Lede, we would have had to choose something else … something that would have seized attention, created an emotional response, and compelled a click.