Removing Blog Comments: The View So Far

Shockwaves.

That’s what this post by Sonia Simone sent through the Copyblogger community.

The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to their social account of choice to share the headline.

Agree or disagree, trust or question, the one constant was that everyone had a reaction.

Now almost three weeks later, it’s time for us to react to the reaction.

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Why Parallax Design Doesn’t Have to Tank Your SEO

image of Parallax Pro for Genesis screenshot

Can parallax design be bad for a website’s SEO?

Absolutely.

Hence the chatter.

But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL.

But those are issues of execution and architecture, not blights on the parallax style of design itself.

Parallax effects on websites are hypnotic. That’s why you are seeing parallax effects pop up all over the web.

And parallax can actually help, not hurt, your SEO.

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How to Use Internal Cliffhangers

Microseduction.

I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that.

Here it is:

mi·cro·se·duc·tion

noun

  1. a slow, patient process for creating a emotional tie in an audience member to a piece of media
  2. The “dribbling of bread crumbs so the bunny rabbit follows you back to your house.”

synonym: internal cliffhanger

But how do you use that word in a sentence? And how will it help you write copy that your audience finds irresistible?

Listen and find out.

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The Lede: Hangout Hot Seat with Brian Clark

Google Hangouts are an invaluably useful tool.

We’ve made mention of this before.

And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.

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Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process

close-up image of a microphone

No regrets.

That is my number one goal for every podcast interview I conduct.

(And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.)

It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time.

And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted an interview, I’m sure you can relate.)

This means the pressure is on us to lead the interview in a way that ensures nothing essential goes left unsaid.

Here’s the simple six-step preparation process I follow to conduct podcast interviews that work.

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How to Tell a Seductive Story

Has a singer ever been more seductive than Marvin Gaye?

Especially when crooning his classic, “Let’s Get It On”?

We often think about seduction in this sense: as being sexual, sometimes even manipulative. And sometimes it is.

But that is not the type of seduction featured on today’s episode of The Lede … though Marvin does sing words of wisdom to which we advise you pay heed:

Aaa-nnd,
Givin’ yourself to me,
Can never be wrong,
If the love is true …

As you’ll hear Demian and me discuss — with decidedly less seductive voices than Marvin’s (sorry) — if your love for your audience is true, if your intentions are pure, then tapping into their emotions through the art of seduction can, well, never be wrong.

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