Buttons are cute, and they’re charming. You can’t be scared of a button.
These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.
And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.
And what can you do about it?
I invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …
Because Joanna has the answers and the data to back them up.