Here’s How to Save $400 on The World’s Premier Search Marketing Conference

smx_adv_seattle (2)

A lot of things related to search engines and online marketing seem to be dying.

SEO (as a term) is dead. Guest blogging is “done.” The guy who played Newman in Seinfeld is dead.

But do you know what’s not dead? Well, in addition to the guy who played Newman. (Stupid Internet hoaxes.)

SMX.

That’s right, Search Marketing Expo is alive and strong as ever — just look at that upcoming event list. Month after month after month there are new events that span the globe and feature keen insight from search marketing experts and networking opportunities worth, well, Newman’s weight in gold.

The next one in the U.S. is SMX Advanced, which takes place in Seattle, June 10-12.

And if you want to save a total of $400 on the onsite All Access rates, register before Super Early Bird rates expire and use our discount code: smx100copy.

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How to Choose Arresting Images for Your Blog Posts (And Why You Should)

You’ve read the headline. You’re intrigued.

“But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?”

Good question.

First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode has been posted.

Second, because we are posting this episode a day early, meaning that the visual cue is extra important to let people know a new little audio gift is unexpectedly waiting to be unwrapped.

But, if we didn’t already have an arresting post image logo to use for The Lede, we would have had to choose something else … something that would have seized attention, created an emotional response, and compelled a click.

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Removing Blog Comments: The View So Far

Shockwaves.

That’s what this post by Sonia Simone sent through the Copyblogger community.

The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to their social account of choice to share the headline.

Agree or disagree, trust or question, the one constant was that everyone had a reaction.

Now almost three weeks later, it’s time for us to react to the reaction.

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Why Parallax Design Doesn’t Have to Tank Your SEO

image of Parallax Pro for Genesis screenshot

Can parallax design be bad for a website’s SEO?

Absolutely.

Hence the chatter.

But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL.

But those are issues of execution and architecture, not blights on the parallax style of design itself.

Parallax effects on websites are hypnotic. That’s why you are seeing parallax effects pop up all over the web.

And parallax can actually help, not hurt, your SEO.

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How to Use Internal Cliffhangers

Microseduction.

I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that.

Here it is:

mi·cro·se·duc·tion

noun

  1. a slow, patient process for creating a emotional tie in an audience member to a piece of media
  2. The “dribbling of bread crumbs so the bunny rabbit follows you back to your house.”

synonym: internal cliffhanger

But how do you use that word in a sentence? And how will it help you write copy that your audience finds irresistible?

Listen and find out.

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The Lede: Hangout Hot Seat with Brian Clark

Google Hangouts are an invaluably useful tool.

We’ve made mention of this before.

And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.

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