How to Write Killer Bullet Points

Keep your readers running down your page like water on a slide.”

Wouldn’t you like your copy to have that effect?

Of course. Who wouldn’t?

And while writing great sentences and using persuasive words are essential elements for making it happen, don’t overlook the importance of bullet points.

Because well-crafted bullet points make your copy more readable.

And they allow you to do something else that is very important, as well.

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How to Write Damn Good Sentences

Well look at that.

Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post?

Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode each week.

We’ve already explained how to write a magnetic headline, discussed how to nail your opening, and (hopefully) convinced you about the importance of using persuasive words.

Today, we take it one step further.

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Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)

Image of a 'Headlines That Work' logo

If this headline were a woman, I’d marry it.

That’s an odd thing to think, no?

Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly fond of. “This pizza is so good, if it were a woman I’d marry it!”

That was a long time ago. I can’t remember the last time such a thought flashed into my head. Which is what made it so weird when it happened last week.

Especially after reading a headline about … video streaming quality and Internet service providers.

But what can I say? The headline was that good.

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How to Use Persuasive Words

I’m glad you are here.

Because I’m excited to share a quick bit of free advice with you that will instantly make you a more persuasive writer.

It’s the new edition of The Lede.

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Do You Want Your Website To Tell a Better Story?

parallax pro for Genesis

Paralyzed.

That’s how you feel some of the time, maybe a lot of time, when you sit down to deliver your message to your audience.

How do I know? Because it’s how I feel some of the time (okay, a lot of time) too.

You want to tell a story. I want to tell a story. But so often when we tell stories on the Internet, our words have to do all the heavy lifting.

That’s pressure.

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Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

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