Why are we doing a four-part podcast series about content curation?
Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.
But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.
And if you follow Copyblogger, you know how important developing and maintaining authority is.
In the first episode of this series, Demian and I discuss what content curation is, the benefits of doing it, and provide an overview of how to do it effectively.