Why Parallax Design Doesn’t Have to Tank Your SEO

image of Parallax Pro for Genesis screenshot

Can parallax design be bad for a website’s SEO?

Absolutely.

Hence the chatter.

But this shouldn’t deter you from considering parallax effects for your site, because any design style can be bad for SEO if it causes a site to load slowly or reduces it to a single URL.

But those are issues of execution and architecture, not blights on the parallax style of design itself.

Parallax effects on websites are hypnotic. That’s why you are seeing parallax effects pop up all over the web.

And parallax can actually help, not hurt, your SEO.

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How to Use Internal Cliffhangers

Microseduction.

I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that.

Here it is:

mi·cro·se·duc·tion

noun

  1. a slow, patient process for creating a emotional tie in an audience member to a piece of media
  2. The “dribbling of bread crumbs so the bunny rabbit follows you back to your house.”

synonym: internal cliffhanger

But how do you use that word in a sentence? And how will it help you write copy that your audience finds irresistible?

Listen and find out.

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The Lede: Hangout Hot Seat with Brian Clark

Google Hangouts are an invaluably useful tool.

We’ve made mention of this before.

And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.

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Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process

close-up image of a microphone

No regrets.

That is my number one goal for every podcast interview I conduct.

(And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.)

It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time.

And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted an interview, I’m sure you can relate.)

This means the pressure is on us to lead the interview in a way that ensures nothing essential goes left unsaid.

Here’s the simple six-step preparation process I follow to conduct podcast interviews that work.

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How to Tell a Seductive Story

Has a singer ever been more seductive than Marvin Gaye?

Especially when crooning his classic, “Let’s Get It On”?

We often think about seduction in this sense: as being sexual, sometimes even manipulative. And sometimes it is.

But that is not the type of seduction featured on today’s episode of The Lede … though Marvin does sing words of wisdom to which we advise you pay heed:

Aaa-nnd,
Givin’ yourself to me,
Can never be wrong,
If the love is true …

As you’ll hear Demian and me discuss — with decidedly less seductive voices than Marvin’s (sorry) — if your love for your audience is true, if your intentions are pure, then tapping into their emotions through the art of seduction can, well, never be wrong.

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How to Make Your Website a Party People Want to Attend

illustration of a fun party from the 1950s

Have you ever walked into a party where you didn’t know anyone?

  • And there was no one to greet you or take your coat …
  • No one to show you where to get a drink or introduce you around …
  • No one to make you feel welcomed or show you where to go next …

It’s an awkward, uncomfortable feeling, right?

Your first instinct is probably to turn around and walk right back out. I know mine is.

So why would you treat visitors to your website the exact same way?

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