Can You Resist Clicking These 3 Headlines? (One is So Good I Had to Copy it)

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If this headline were a woman, I’d marry it.

That’s an odd thing to think, no?

Back in the day, my friends and I used that phrase to denote something inanimate that we were particularly fond of. “This pizza is so good, if it were a woman I’d marry it!”

That was a long time ago. I can’t remember the last time such a thought flashed into my head. Which is what made it so weird when it happened last week.

Especially after reading a headline about … video streaming quality and Internet service providers.

But what can I say? The headline was that good.

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How to Use Persuasive Words

I’m glad you are here.

Because I’m excited to share a quick bit of free advice with you that will instantly make you a more persuasive writer.

It’s the new edition of The Lede.

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Do You Want Your Website To Tell a Better Story?

parallax pro for Genesis

Paralyzed.

That’s how you feel some of the time, maybe a lot of time, when you sit down to deliver your message to your audience.

How do I know? Because it’s how I feel some of the time (okay, a lot of time) too.

You want to tell a story. I want to tell a story. But so often when we tell stories on the Internet, our words have to do all the heavy lifting.

That’s pressure.

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Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

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How to Nail Your Opening

Bubkes.

That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening.

They leave, and you accomplished nothing … except making them less likely to ever believe one of your headlines is worth clicking on ever again.

That’s why it’s essential that you nail the opening of your blog posts. To do so, you must open with a bang.

Want to learn how? Come hang out with me and Demian for 15 minutes and we’ll explain it to you.

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Could This Headline Technique Double Your Click-Throughs Too?

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It was a slow morning in my feedly folder for content marketing.

My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more.

Until I came across this headline:

Can You Double Your Clicks with the Jeopardy Effect?

I wiped the flash flood of drool away from the side of my mouth and clicked.

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