Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?

Image of a 'Headlines That Work' logo

Welcome to Headlines That Work, a new regular feature here at Copyblogger where we will nerd out about writing headlines.

Headlines, as you know are “the first, and perhaps only, impression you make on a prospective reader.” This is why your headlines need to be magnetic.

And it is why nerding out about headlines — studying them in-depth to analyze why they work — is such a worthwhile endeavor.

But wait … are we really nerding out about headlines … or are we geeking out about them? Is there even a difference?

[ Continue Reading... ]

On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade

Image of a Storyteller

He’d been on the job just two short weeks.

Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech.

With a Wednesday deadline looming, on Monday morning he had nothing but the few beads of sweat forming on his brow. Those were something at least, so he didn’t wipe them away.

He procrastinated. He hopped from link to link, half-reading in between his worries … a mere 29 minutes from the conference call where he’d be asked by the top brass about the obviously gaping hole in this week’s schedule. Wednesday. Damn Wednesday.

His number was up. He was about to be found out.

Then a headline caught his eye. And he knew it was the inspiration he’d been looking for …

[ Continue Reading... ]

How to Make WordPress Sites Load 72.7% Faster

Image of going faster

You want to know the secret to a faster WordPress website?

You and everyone else.

But it’s not a secret. The problem is that there is a whole lot of misguidance out there that makes it hard for site owners like you and me to identify the solutions that really work.

Let’s cut the crap and turn down the hype.

If your house has foundation problems, you don’t treat your windows. You fix the foundation. If your car is idling rough, you don’t change your tires. You get under the hood and address the engine.

So if your WordPress website is slow, why on earth would you look to the edges first for a solution?

[ Continue Reading... ]

What the Best Halloween Costume of 2013 Can Teach You About Creativity

Edgar Allen Ho creative Halloween costume

Right now you are probably thinking, Wow … what a unique idea for a Halloween costume.

But is it really?

Edgar Allan Poe always gets plenty of play come Halloween time, thanks to his reputation for the macabre. And there is perhaps no greater Halloween tradition outside of the pumpkin itself than females donning the sexy nurse/cop/maid costume.

Two Halloween clichés. What’s so special about that?

The brilliance of this costume lies in the creative merging of two common but disparate ideas into a totally fresh, attention-grabbing combination.

[ Continue Reading... ]

Synthesis Hosting Delivers a New Option for Improved European WordPress Performance

Image of servers in data center

The mission of our Synthesis WordPress hosting team is to combine world-class technology into an independent offering where the whole is greater than the sum of its parts.

The result is unparalleled performance, security, and support for your WordPress website that you can trust.

Today, we are pleased to announce the latest technology extension that we have added to the mix.

Effective immediately, new Synthesis Starter Plan customers can choose to have their sites hosted in data centers located in either Virginia or Amsterdam.

[ Continue Reading... ]

Take a Look at These Four Breathtaking New WordPress Themes

Image of Sixteen Nine Theme from StudioPress.com

If you’re not a designer by trade or hobby, then putting a WordPress website together from scratch can feel a bit like scaling a mountain on your own (if you’ve never climbed before).

Daunting. Arduous. Maybe impossible.

Even experienced climbers, certainly those concerned with safety and support, are going to begin at a base camp and follow a somewhat beaten path — a framework.

Now, we can’t teach you the first thing about scaling a mountain, but our StudioPress team can most certainly guide you with ease and comfort toward majestic new heights when it comes to designing your website.

[ Continue Reading... ]