How to Write a Magnetic Headline (in Under 15 Minutes)

The most important element for getting a blog post read is the headline.

But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.

In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.

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This WordPress Theme is a Perfect Fit for My Personal Site … Here’s Why it May Work for Yours Too

For the first time, I am the master of my domain. And by that I mean: I finally own jerodmorris.com.

From the time I became seriously web-aware, about six years ago, my name-specific domain has always been taken. Only non-.com, hyphenated, or add-my-middle-initial versions have been available.

Call me a narcissist domain snob, but yuck. Maybe you can relate?

Then I found out that jerodmorris.com would be coming open. You better believe I was there at 12:01 a.m. on the expiry date ready to pounce.

Finally, I felt both emboldened and excited to start carving out my own little corner of the web. I just needed to find myself the perfect WordPress theme.

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Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

Guest Blogging is Not Dead

Matt Cutts went Richard Sherman on guest blogging today.

The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this:

Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs.

In his words:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

We publish articles from guest contributors here at Copyblogger. You may too on your site. You’ve probably written a guest blog post, or two, or ten. Are you screwed? Are we all?

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Thank You, Dr. King

Image of Dr. Martin Luther King, Jr.

Each of us would do well in our lifetimes to inspire one other person.

I mean truly inspire: to provide real hope where none previously existed and help turn that hope into positive action, maybe even positive change, that may otherwise never happen.

It’s so much harder than it sounds.

What, then, do we say about a man who inspired not just one person, but an entire generation of people?

And generations beyond that?

And who will inspire generations beyond this?

On this day, we say thank you … to Dr. Martin Luther King, Jr., whose dreams, words, and actions remain as inspiring today as they were five decades ago.

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I Hated This Headline … So Why Did it Work?

Image of a 'Headlines That Work' logo

This Copyblogger post missed the boat (I thought).

The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did.

There are four people at Copyblogger whose job it is to inspect headlines at each stage of editing. (One Copyblogger post is published daily; there are more inspectors than posts.)

Headlines have been rejected for miscalculations of word choice barely visible to the eye.

We pluck the lemons, you get the plums …

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5 Dazzling Design Examples of What’s Possible with the Genesis Framework for WordPress

411 screenshot

I am so sick of this doggone website.

It had been a good 18 months since I’d updated the design. It didn’t use HTML5. It wasn’t mobile responsive. And the form and function of the site no longer fit the content as well as it could.

Worst of all, it just looked … old. It felt tired. I needed a change, but I’m no coder. Nor did I want to pay for a custom design.

Ever had a similar string of thoughts yourself about your own site?

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