Welcome to Headlines That Work, a new regular feature here at Copyblogger where we will nerd out about writing headlines.
Headlines, as you know are “the first, and perhaps only, impression you make on a prospective reader.” This is why your headlines need to be magnetic.
And it is why nerding out about headlines — studying them in-depth to analyze why they work — is such a worthwhile endeavor.
But wait … are we really nerding out about headlines … or are we geeking out about them? Is there even a difference?