That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening.
They leave, and you accomplished nothing … except making them less likely to ever believe one of your headlines is worth clicking on ever again.
That’s why it’s essential that you nail the opening of your blog posts. To do so, you must open with a bang.
Want to learn how? Come hang out with me and Demian for 15 minutes and we’ll explain it to you.
It was a slow morning in my feedly folder for content marketing.
My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read more.
Until I came across this headline:
Can You Double Your Clicks with the Jeopardy Effect?
I wiped the flash flood of drool away from the side of my mouth and clicked.
The most important element for getting a blog post read is the headline.
But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.
In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.
For the first time, I am the master of my domain. And by that I mean: I finally own jerodmorris.com.
From the time I became seriously web-aware, about six years ago, my name-specific domain has always been taken. Only non-.com, hyphenated, or add-my-middle-initial versions have been available.
Call me a
narcissist domain snob, but yuck. Maybe you can relate?
Then I found out that jerodmorris.com would be coming open. You better believe I was there at 12:01 a.m. on the expiry date ready to pounce.
Finally, I felt both emboldened and excited to start carving out my own little corner of the web. I just needed to find myself the perfect WordPress theme.
Matt Cutts went Richard Sherman on guest blogging today.
The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this:
Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs.
In his words:
So stick a fork in it: guest blogging is done; it’s just gotten too spammy.
We publish articles from guest contributors here at Copyblogger. You may too on your site. You’ve probably written a guest blog post, or two, or ten. Are you screwed? Are we all?