I Hated This Headline … So Why Did it Work?

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This Copyblogger post missed the boat (I thought).

The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did.

There are four people at Copyblogger whose job it is to inspect headlines at each stage of editing. (One Copyblogger post is published daily; there are more inspectors than posts.)

Headlines have been rejected for miscalculations of word choice barely visible to the eye.

We pluck the lemons, you get the plums …

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5 Dazzling Design Examples of What’s Possible with the Genesis Framework for WordPress

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I am so sick of this doggone website.

It had been a good 18 months since I’d updated the design. It didn’t use HTML5. It wasn’t mobile responsive. And the form and function of the site no longer fit the content as well as it could.

Worst of all, it just looked … old. It felt tired. I needed a change, but I’m no coder. Nor did I want to pay for a custom design.

Ever had a similar string of thoughts yourself about your own site?

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Headlines That Work: Has Science Finally Settled the Geek/Nerd Debate?

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Welcome to Headlines That Work, a new regular feature here at Copyblogger where we will nerd out about writing headlines.

Headlines, as you know are “the first, and perhaps only, impression you make on a prospective reader.” This is why your headlines need to be magnetic.

And it is why nerding out about headlines — studying them in-depth to analyze why they work — is such a worthwhile endeavor.

But wait … are we really nerding out about headlines … or are we geeking out about them? Is there even a difference?

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On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade

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He’d been on the job just two short weeks.

Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech.

With a Wednesday deadline looming, on Monday morning he had nothing but the few beads of sweat forming on his brow. Those were something at least, so he didn’t wipe them away.

He procrastinated. He hopped from link to link, half-reading in between his worries … a mere 29 minutes from the conference call where he’d be asked by the top brass about the obviously gaping hole in this week’s schedule. Wednesday. Damn Wednesday.

His number was up. He was about to be found out.

Then a headline caught his eye. And he knew it was the inspiration he’d been looking for …

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How to Make WordPress Sites Load 72.7% Faster

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You want to know the secret to a faster WordPress website?

You and everyone else.

But it’s not a secret. The problem is that there is a whole lot of misguidance out there that makes it hard for site owners like you and me to identify the solutions that really work.

Let’s cut the crap and turn down the hype.

If your house has foundation problems, you don’t treat your windows. You fix the foundation. If your car is idling rough, you don’t change your tires. You get under the hood and address the engine.

So if your WordPress website is slow, why on earth would you look to the edges first for a solution?

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What the Best Halloween Costume of 2013 Can Teach You About Creativity

Edgar Allen Ho creative Halloween costume

Right now you are probably thinking, Wow … what a unique idea for a Halloween costume.

But is it really?

Edgar Allan Poe always gets plenty of play come Halloween time, thanks to his reputation for the macabre. And there is perhaps no greater Halloween tradition outside of the pumpkin itself than females donning the sexy nurse/cop/maid costume.

Two Halloween clichés. What’s so special about that?

The brilliance of this costume lies in the creative merging of two common but disparate ideas into a totally fresh, attention-grabbing combination.

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