7 Basic Features Every Good Web Host Should Offer

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You know the old adage about pizza and sex that “even when they’re bad they’re good”? Malarkey.

Pizza can be bad for all kinds of reasons: it’s not hot enough, the pieces are too small, it doesn’t come on time. Heck, maybe it just plain ol’ tastes terrible.

Sex, too, can be bad if it’s not hot enough, if … well, you get the idea.

You know what else is just plain bad when it’s bad? Web hosting.

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Introducing Genesis 2.0: The Smart Evolution of Your WordPress Website

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The web is a constantly evolving organism that can seem complicated and difficult to keep up with … if you’re not a hard-core programmer.

So what’s a content producer — someone who’s building an audience to build their business — to do?

Should you become a coder? Should you spend days, months, even years learning the ins and outs of PHP, Ruby, javascript and HTML5? I don’t think so …

There are really only five essential components of websites that work in 2013 (and beyond):

  • Rock-solid security
  • Blazing fast performance
  • Out-of-the-box SEO
  • Beautiful, turn-key design
  • Ultra-flexible foundational code

In short, you’ve got to build and maintain a safe, fast, flexible, and beautiful website, while creating content that builds your business.

How do you do it? Allow me to introduce you to Genesis 2.0.

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How Good Copywriting Can Benefit You, Even if You’re Not a Writer

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I have a secret to tell you. It’s a secret that can improve the lives of every single person who reads this post … writers and non-writers alike.

A secret that Chip Kelly would appreciate.

Who’s Chip Kelly? He’s a proud, notoriously pithy football coaching wizard who cast a four-year spell on college football with his special brand of offensive alchemy. Kelly conjured up an astounding 46-7 record at the University of Oregon before becoming the head coach of the NFL’s Philadelphia Eagles.

The key to Kelly’s success is his “fast break” style of offense. And if the phrase “fast break” seems odd to use in the context of discussing football, it should. It’s a basketball term.

Yet Kelly found a way to apply a principle from basketball to the football field by attacking opponents with a quick tempo and an efficient choreography of movement.

What does any of this have anything to do with copywriting?

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Could Mobile Responsive Website Design Hurt Your SEO?

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Allow your jaw to become unhinged at this statistic:

There are over 1 million more mobile devices activated every day across the world than there are babies born.

Yeah, mind = blown.

Indeed, designing with a mobile-first mindset becomes more important — quite literally — by the day. As does answering burning questions related to mobile design best practices.

For example: Is mobile responsive web design good for SEO or not?

This has become a hotly debated topic, even right here in the Copyblogger comment sections, with reasonable minds making reasonable arguments on both sides.

Depending on where you look and what you read, you might come away thinking that Responsive Web Design is in perfectly fine shape regarding SEO … or that it creates a mess that’s going to destroy your search results.

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How to Immediately Become a More Productive (and Better) Writer

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You want to become a better writer.

I know this because you’re reading Copyblogger.

I also know that you fear becoming a better writer.

This I know because you must change to become better, and to fear change is to be human.

But what if I told you that you only need to change one thing — one small thing — to achieve your goal of becoming a better writer?

Would you believe me?

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What’s the Best Way to Backup Your WordPress Website?

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Nearly 14 years ago today, some of the greatest advice in the history of online publishing was dispensed.

Twas May of 1999 when the chart-topping modern day philosopher Terius Gray (better known by his apt stage name ‘Juvenile’), applied his lyrical genius to the Internet, imploring website owners everywhere to “back that thang up.

For those of you not up on the latest slang definitions, “thang,” of course, means “website.”

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