Your biggest copy opportunity is this: your competitors are chickens.
They’re scared of saying something that gets noticed.
They’re scared of writing copy that sounds and looks different from what everyone else is publishing.
They’re terrified of stringing together line after line of notice-me copy that’s actually sticky enough to make visitors do a double-take. To stop bored eyes from rolling along aimlessly. To make busy people pause and take notice.
But what if taking a chance on unexpected copy could bring in, say, 124 percent more clicks? Or 26 percent more leads?