How to Create an Influencer Plan that Drives Your Content Marketing

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When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per month, almost 300,000 page views, and more than 50,000 email newsletter subscribers (both daily and weekly).

In each category, this is double our performance from 2012, and almost all of our revenue at CMI, in one way or another, can be traced to one CMI blog post.

I share these results with you because I believe any company can reproduce the same kind of results by being eternally focused and diligently consistent with the creation and distribution of exceptional content.

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3 Components of a Content Marketing
Editorial Calendar that Works

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I’ve been in the publishing industry for more than a dozen years now, and along the way I’ve noticed a couple of things about editorial calendars.

First, they are utterly critical for any content marketing program to be successful.

Second, most businesses don’t use them.

New social media platforms are sexy. New marketing ideas are sexy. Calendars, for most of us … not so sexy.

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