This is not a how-to post; this is a how-to-think post.
What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose.
I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal.
Content Marketing Institute’s latest research even found that only 38 percent of all marketers believe they are effective at content marketing.
Your business goal that drives your particular content creation strategy should be to build an audience.
With a loyal audience you can sell, well, practically anything you want.